This guide was produced by digital marketing consultant, Jon Paget
The guide focuses on the digital elements of international marketing campaigns, and it will show how integration with offline activity should be managed.
This guide aims to review these challenges, answers key questions and lays out a practical way to structure a campaign. It is broken down into seven sections, which are:
About this guide
The guide shows the key issues to focus on for the digital elements of international marketing campaigns. It also shows how integration with offline activity should be managed. It will review the key challenges, asks the key questions and lays out a practical guide to answer them when running international marketing campaigns.
Look Inside the Running international marketing campaigns guide
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Running international marketing campaigns guide is part of Smart Insights Managing International Marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 2 other resources in the toolkit.
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