Robert is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years’ experience in Insight and UX.
The guide was also edited by Dr Dave Chaffey
The guide is structured using the Smart Insights PRACE framework. The visual of the Plan, Reach, Action, Convert and Engage framework shows typical activities related to E-commerce marketing which we cover in this guide.
Structured on the RACE framework, this guide explores the latest E-commerce marketing trends looking ahead to 2017. From the latest social media, content marketing and user experience trends, we explore what E-commerce marketers need to be thinking about throughout 2017.Look Inside the Retail E-commerce marketing trends 2016-2017
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