Make Google Adwords work for you
About our Google Adwords Guide
- Author: Dave Chaffey
- Last updated: June 2011
- Format: 15,000 word, 55 page A4 page PDF Ebook with examples and checklists
How will this guide help me?
Marketers from many companies we have met have tried using Adwords to gain more leads and customers. But sometimes they have struggled to make it work. Our guide provides a do-it-yourself guide to review your own approach, or if you use an agency for managing Adwords, ask the right questions to improve efficiency. We don’t just show you how to setup your account as Google does in their documentation, instead we show you how to review and modify account setup to get profitable results.
Our guide will show you:
- How Google has designed the Adwords system to maximise their revenue and how you can take advantage of this by improving your understanding of Quality Score
- Review how you target customers using account setup and match types
- Use the latest Google Ad Extensions to get an edge
- Exploit the power of the Google Display Network
- Test and review your copy to get better results
- How to use Google Analytics to troubleshoot and Optimize your account
What does the Ebook include?
The 7 steps we cover in the guide to get more from AdWords are:
- Step 1 Identify and select your target keyphrases
- Step 2 Set goals for your paid search!
- Step 3 Improve your campaign structure
- Step 4 Improve your targeting
- Step 5 Improving your offer and creative
- Step 6 Get your bidding and budgeting right
- Step 7 Optimising paid search campaign performance
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What make's our guides different?
We've created our Seven Steps guides e-books to be your constant companion as you learn, review and improve your approach to digital marketing. We know you're busy and under-pressure to get results, so they're written to help you do just that by taking you through the questions you should be asking to improve performance and suggesting the right approaches for you. All our guides have these features:- Seven Steps structure – no-nonsense, super-scannable advice making it easy to create a focused plan.
- Commercial-results focused – the main aim of each guide is to help you get better returns from your online marketing, anything that doesn't help towards that doesn't go in.
- Analytics-based improvements – our passion is helping companies improve through showing how to use data available in Google Analytics and other online insights tools
- Workbook and template based – Create an action plan through working through the entire guide or just work on one area at a time.
- Question based – We keep our guides as short as possible – just showing the questions you need to ask & answer to get better results. We highlight the main steps you should take in boxes showing best practice tips
- Comprehensive – Dave Chaffey and the authoring team have years of experience in online marketing, we know that the details matter and that’s what we show.
- Example-based – we believe we learn best through examples, so we illustrate through lots of examples and screen captures.
How will the guides help me?
Our Ebooks are designed to help you and your team if you are actively managing digital marketing. They are also packed full of practical advice if you're working hands-on working on a company website or campaigns like search, email or social media marketing. This is how our guides help:- Company owners and marketing managers - we help you create a plan so you can invest in the approaches that matter. We help you set goals and put in place a system to measure and improve since all our guides cover how to get more from Google Analytics.
- Digital marketing and Ecommerce managers - we help you get more from each of the key digital marketing channels plus your web and social presences through reviewing your approach using using our comprehensive workbook templates.
- Digital marketing specialists - whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website we have a guide to help you boost your approach.
- Consultants and agency specialists - review your techniques and process against the best practice checklists in our guides.
