Q1 2017 Online Marketing Benchmarks statistics compilation
Compare your digital marketing effectiveness and make the case for more investment
To save you time in searching for the latest, most reliable online marketing benchmarks, this guide gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance against others.
The guide format is Powerpoint slides - to enable you to easily add charts to your presentations. It contains over 60 charts from the highest quality benchmarking sources available.
The latest stats are compiled by digital marketing strategist, Dr. Dave Chaffey of Smart Insights.
How will this guide help me?
“How do we compare?”, “What does good look like?” and “What is the gap, the potential for improving results” are questions we hear a lot as marketers look to improve the performance of different channels and platforms.
We spend hours each month reviewing the latest, high quality statistics sources to inform approaches to digital marketing so you don’t have to!
We have compiled our benchmarks report from the best sources available and they’re in Powerpoint with the source, sample and date clearly marked, so they can easily be added to your presentation as a credible source to make the case to colleagues or clients to prioritise investment in digital media and technology.
To save you time in searching for the latest, most reliable online marketing benchmarks, our online marketing statistics compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance against others.
Which online marketing benchmarks are included?
This template is structured around the RACE planning framework for engaging customers through different touchpoints of developing a relationship. It covers these benchmarks:
- Media mix – % investment in different types of paid, owned and earned media and referrer mix in diferent sectors
- Display media – benchmarks of cost and quality
- Search engine marketing – SEO and Adwords clickthrough rates depending on position in the Search Engine Results Pages (SERPs)
- Site engagement – Engagement with site on initial visit using bounce rate, dwell time and pages per visit metrics
- Lead generation benchmarks – review conversion to lead and lead quality
Conversion rates for add-to-cart, checkout conversion and overall conversion with breakouts for…
- Mobile platforms – Smartphone and Tablet conversion compared to desktop
- Channel – Variations in conversion for different media in reach
- Category – How conversion varies by different country
- Social media marketing – Engagement of brands with their audiences in social media, power of influencers
- Email marketing – Engagement with email – delivery, open rate and clickthrough rate
Related Expert member resource: Online Marketing Statistics Compilation: Consumer and Business usage
Individual or Business members get full access to this and 18 other guides in the Digital Marketing Strategy and Planning Toolkit.Learn more about membership Already an Individual or Business member?
Login here Look Inside