This template is structured around the RACE planning framework for engaging customers through different touchpoints of developing a relationship. It covers these benchmarks:
Conversion rates for add-to-cart, checkout conversion and overall conversion with breakouts for…
Related Expert member resource: Online Marketing Statistics Compilation: Consumer and Business usage
To save you time in searching for the latest, most reliable online marketing benchmarks, this guide gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance against others.
The guide format is Powerpoint slides - to enable you to easily add charts to your presentations. It contains over 60 charts from the highest quality benchmarking sources available.
The latest stats are compiled by digital marketing strategist, Dr. Dave Chaffey of Smart Insights.Look Inside the Q1 2017 Online Marketing Benchmarks statistics compilation
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Q1 2017 Online Marketing Benchmarks statistics compilation is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
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