Compare your digital marketing effectiveness and make the case for more investment

Our compilation of the best quality benchmarks across all digital marketing activities to help you review and improve your online marketing

Digital Marketing Strategy and Planning Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

Q1 2017 Online Marketing Benchmarks statistics compilation

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How will this guide help me?

How do we compare?”, “What does good look like?” and “What is the gap, the potential for improving results” are questions we hear a lot as marketers look to improve the performance of different channels and platforms.

We spend hours each month reviewing the latest, high quality statistics sources to inform approaches to digital marketing so you don’t have to!

We have compiled our benchmarks report from the best sources available and they’re in Powerpoint with the source, sample and date clearly marked, so they can easily be added to your presentation as a credible source to make the case to colleagues or clients to prioritise investment in digital media and technology.

To save you time in searching for the latest, most reliable online marketing benchmarks, our online marketing statistics compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance against others.

About the Q1 2017 Online Marketing Benchmarks statistics compilation

Which online marketing benchmarks are included?

This template is structured around the RACE planning framework for engaging customers through different touchpoints of developing a relationship. It covers these benchmarks:

Reach

  • Media mix – % investment in different types of paid, owned and earned media and referrer mix in diferent sectors
  • Display media – benchmarks of cost and quality
  • Search engine marketing – SEO and Adwords clickthrough rates depending on position in the Search Engine Results Pages (SERPs)

Act

  • Site engagement – Engagement with site on initial visit using bounce rate, dwell time and pages per visit metrics
  • Lead generation benchmarks – review conversion to lead and lead quality

Convert

Conversion rates for add-to-cart, checkout conversion and overall conversion with breakouts for…

  • Mobile platforms – Smartphone and Tablet conversion compared to desktop
  • Channel – Variations in conversion for different media in reach
  • Category – How conversion varies by different country

Engage

  • Social media marketing – Engagement of brands with their audiences in social media, power of influencers
  • Email marketing – Engagement with email – delivery, open rate and clickthrough rate

Related Expert member resource: Online Marketing Statistics Compilation: Consumer and Business usage

To save you time in searching for the latest, most reliable online marketing benchmarks, this guide gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance against others.

The guide format is Powerpoint slides - to enable you to easily add charts to your presentations. It contains over 60 charts from the highest quality benchmarking sources available.

The latest stats are compiled by digital marketing strategist, Dr. Dave Chaffey of Smart Insights.

Look Inside the Q1 2017 Online Marketing Benchmarks statistics compilation

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Like all Smart Insights' resources, our Q1 2017 Online Marketing Benchmarks statistics compilation includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Digital Marketing Strategy and Planning Toolkit

The Q1 2017 Online Marketing Benchmarks statistics compilation is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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