Rob Allen is the blog editor for Smart Insights. Rob manages the Smart Insights blog which involves daily research and writing about the latest trends in digital marketing. You can contact Rob on Twitter and connect with Rob on LinkedIn.
The guide starts by covering management techniques to assess the importance of tech trends by looking at:
The technologies covered in the guide are:
The guide outlines 6 of the most important new technologies marketers should consider when planning for future investment in customer-facing marketing experiences and communications to encourage brand engagement and purchase.
At the start of the guide we also explain different planning techniques that will help you take the right strategic decisions when evaluating new technology investments.Look Inside the Marketing technology and media innovation guide 2017
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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