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Managing Social Media Marketing Guide

Helping you achieve maximum results even where you have limited resources

About this guide

This practical guide to managing social media explains how to generate new leads and sales. It's written by Danny Bermant who has extensive "hands-on" experience of helping a range of clients from small B2B professional services companies such as accountants and lawyers to larger businesses such as "Pharma" companies.

Guide structure 

  • Introduction: achieving efficient and effective social media marketing
  • Step 1  Setting goals: establishing what you want to achieve from your social media programme
  • Step 2 Planning your social media activities: how to get the maximum outcome for the minimum effort using the best process and tools
  • Step 3 Resourcing social media: Agency vs In-House which is better?
  • Step 4 Social media evaluation and reporting
  • Step 5 Resources. links to recommendation social media management tools

How will this guide to managing social media help me and my business?

It seems to us as if many books and blog posts on managing social media are written by “social media gurus” describing how they have grown their social media following amongst social media marketers. While this is interesting, back in the real world, many businesses face the challenge of using social media to engage a less social media savvy audience and to help grow their business while managing the reputation of their brand. This practical guide to managing social media explains how to generate new leads and sales. It’s written by Danny Bermant who has extensive “hands-on” experience of helping a range of clients from small B2B professional services companies such as accountants and lawyers to larger businesses such as “Pharma” companies.

Resource Details

About the author

Danny Bermant, Brainstorm Digital

Danny is director of Brainstorm Digital a mentor, trainer and speaker specialising in B2B social media strategy. You can follow him on Twitter or connect on LinkedIn.

What does the social media management guide cover?

The guide is structured in 6 sections:

  • Introduction: achieving efficient and effective social media marketing
  • ONE. Setting goals: establishing what you want to achieve from your social media programme
  • TWO. Planning your social media activities: how to get the maximum outcome for the minimum effort using the best process and tools
  • THREE. Resourcing social media: Agency vs In-House which is better?
  • FOUR. Social media evaluation and reporting
  • Resources. links to recommendation social media management tools

Related Expert member guides: Social media strategy guide, Example social media marketing plan template and social media audit

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