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Managing social media might sound difficult, our guide will take you through social media management best practice step by step

Social media marketing Toolkit
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Managing Social Media Marketing Guide

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How will this guide to managing social media help me and my business?

It seems to us as if many books and blog posts on managing social media are written by “social media gurus” describing how they have grown their social media following amongst social media marketers. While this is interesting, back in the real world, many businesses face the challenge of using social media to engage a less social media savvy audience and to help grow their business while managing the reputation of their brand. This practical guide to managing social media explains how to generate new leads and sales. It’s written by Danny Bermant who has extensive “hands-on” experience of helping a range of clients from small B2B professional services companies such as accountants and lawyers to larger businesses such as “Pharma” companies.

About the Managing Social Media Marketing Guide

About the author

Danny Bermant, Brainstorm Digital

Danny is director of Brainstorm Digital a mentor, trainer and speaker specialising in B2B social media strategy. You can follow him on Twitter or connect on LinkedIn.

What does the social media management guide cover?

The guide is structured in 6 sections:

  • Introduction: achieving efficient and effective social media marketing
  • ONE. Setting goals: establishing what you want to achieve from your social media programme
  • TWO. Planning your social media activities: how to get the maximum outcome for the minimum effort using the best process and tools
  • THREE. Resourcing social media: Agency vs In-House which is better?
  • FOUR. Social media evaluation and reporting
  • Resources. links to recommendation social media management tools

Related Expert member guides: Social media strategy guide, Example social media marketing plan template and social media audit

About this guide

This practical guide to managing social media explains how to generate new leads and sales. It's written by Danny Bermant who has extensive "hands-on" experience of helping a range of clients from small B2B professional services companies such as accountants and lawyers to larger businesses such as "Pharma" companies.

Guide structure 

  • Introduction: achieving efficient and effective social media marketing
  • Step 1  Setting goals: establishing what you want to achieve from your social media programme
  • Step 2 Planning your social media activities: how to get the maximum outcome for the minimum effort using the best process and tools
  • Step 3 Resourcing social media: Agency vs In-House which is better?
  • Step 4 Social media evaluation and reporting
  • Step 5 Resources. links to recommendation social media management tools
Look Inside the Managing Social Media Marketing Guide

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Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Managing Social Media Marketing Guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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