Dave Chaffey is Co-CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Robert Jones is Research Analyst at Smart Insights, he works on member research, improving user experience of the Smart Insights site, our partner research reports and helps produce our member content. He is a member of the Market Research Society (MRS) and has over 5 years experience in Insight and UX.
What does the Managing Digital Marketing report contain?
Findings and recommendations are grouped in 4 key strategic areas which will help managers plan for an improved contribution from digital marketing.
To help businesses review their capabilities, it includes this Smart Insights capability review infographic.
Take our detailed Digital Marketing Health check available to Smart Insights Expert members to find out. Our Digital Healthcheck is an Excel-based audit to enables you to identify areas you must improve to compete.
Related Expert member resource: Digital Strategy Toolkit
How do businesses plan and manage their investments in digital marketing? Our free research report based on a survey of Smart Insights members and Technology for Marketing 2017 attendees, explores the approaches used by marketers.Look Inside the Managing Digital Marketing Research Report
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Managing Digital Marketing Research Report is available free with Smart Insights Basic Membership, and is a sample of 14 other
resources in our Digital Marketing Strategy and Planning Toolkit available with Individual and Business Membership
A goldmine of digital information on digital marketing that can help you get better results
I'd recommend signing up to Smart Insights for a suite of useful tools from planning templates to strategy docs and a variety of other guides to make your job easier and more efficient.
It's my digital marketing go-to Bible! Tenfold improvements in digital marketing results.