Our free research report based on a survey of Smart Insights members and Technology for Marketing 2016 attendees explores the approaches businesses use to plan and manage their investments in digital marketing.
This is our third annual report in collaboration with the Technology for Marketing event which is co-located with Ecommerce Expo and Customer Contact Expo, held on 28th and 29th September at Olympia National, London.
Findings and recommendations are grouped in 4 key strategic areas which will help managers plan for an improved contribution from digital marketing.
To help businesses review their capabilities, it includes this Smart Insights capability review infographic.
Take our detailed Digital Marketing Health check available to Smart Insights Expert members to find out. Our Digital Healthcheck is an Excel-based audit to enables you to identify areas you must improve to compete.
Smart Insights via both its website resource & social media network provides me with invaluable access to all the information I ever seem to need to research my job in digital marketing. Basic membership offers an excellent introduction to current thinking (and supported me on my IDM Professional Diploma), but it is in the Expert membership where I have found added depth and insight. If you work in digital marketing full-time, for the nominal annual fee, I’d recommend Expert membership
Review on LinkedIn by Stuart Sykes, Digital Marketing Manager, Unipart Automotive
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
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