Research report: Managing Digital Marketing. Produced by Smart Insights in association with Technology for Marketing.

Best practices for integrating digital technology, marketing and advertising to fuel business growth

Digital Marketing Strategy and Planning Toolkit
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Managing Digital Marketing Research Report

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How will this report help me and my business?

Our free research report based on a survey of Smart Insights members and Technology for Marketing 2016 attendees explores the approaches businesses use to plan and manage their investments in digital marketing.

This is our third annual report in collaboration with the Technology for Marketing event which is co-located with Ecommerce Expo and Customer Contact Expo, held on 28th and 29th September at Olympia National, London.

About the Managing Digital Marketing Research Report

About the authors

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Rob Allen is the blog editor for Smart Insights. He manages the Smart Insights blog and frequently writes content for it. He is fervent in his desire to bring Smart Insights’ members the most interesting and cutting edge digital marketing advice. He spends his days reading and writing about the latest trends in digital marketing, so if you have some content talking about a new digital marketing technique or an original take on some recent research you can bet it will get him excited. You can follow him on Twitter and connect with him on LinkedIn.

What does the Managing Digital Marketing report contain?

Findings and recommendations are grouped in 4 key strategic areas which will help managers plan for an improved contribution from digital marketing.

  • Introduction. Managing digital marketing in 2016
  • 1. Review digital marketing capabilities and transformation
  • 2. Developing integrated digital strategies and plans
  • 3. Investing in digital marketing
  • 4. Innovation and optimising digital marketing

To help businesses review their capabilities, it includes this Smart Insights capability review infographic.

Digital Marketing Capabilities Model

How do the digital marketing capabilities of your business rate against your competitors?

Take our detailed Digital Marketing Health check available to Smart Insights Expert members to find out. Our Digital Healthcheck is an Excel-based audit to enables you to identify areas you must improve to compete.

Related Expert member resource:

Digital Strategy Toolkit

Our free research report based on a survey of Smart Insights members and Technology for Marketing 2016 attendees explores the approaches businesses use to plan and manage their investments in digital marketing.

Look Inside the Managing Digital Marketing Research Report

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Managing Digital Marketing Research Report includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

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