Managing Digital Marketing in 2016

Research report: Best practices for integrating digital technology, marketing and advertising to fuel business growth

  • Authors: Dave Chaffey and Robert Allen
  • Format: 6,000 word, 26 page A4 page PDF research report with recommendations on digital planning and transformation
  • Related Expert member resourcesDigital Strategy Toolkit

How will this report help me and my business?

Our free research report based on a survey of Smart Insights members and Technology for Marketing 2016 attendees explores the approaches businesses use to plan and manage their investments in digital marketing.

This is our third annual report in collaboration with the Technology for Marketing event which is co-located with Ecommerce Expo and Customer Contact Expo, held on 28th and 29th September at Olympia National, London.

What does the Managing Digital Marketing report contain?

Findings and recommendations are grouped in 4 key strategic areas which will help managers plan for an improved contribution from digital marketing.

  • Introduction. Managing digital marketing in 2016
  • 1. Review digital marketing capabilities and transformation
  • 2. Developing integrated digital strategies and plans
  • 3. Investing in digital marketing
  • 4. Innovation and optimising digital marketing

To help businesses review their capabilities, it includes this Smart Insights capability review infographic.

Digital Marketing Capabilities Model

How do the digital marketing capabilities of your business rate against your competitors?

Take our detailed Digital Marketing Health check available to Smart Insights Expert members to find out. Our Digital Healthcheck is an Excel-based audit to enables you to identify areas you must improve to compete.

Available to
Basic members
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What our members say

Smart Insights via both its website resource & social media network provides me with invaluable access to all the information I ever seem to need to research my job in digital marketing. Basic membership offers an excellent introduction to current thinking (and supported me on my IDM Professional Diploma), but it is in the Expert membership where I have found added depth and insight. If you work in digital marketing full-time, for the nominal annual fee, I’d recommend Expert membership

Review on LinkedIn by Stuart Sykes, Digital Marketing Manager, Unipart Automotive

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

Get access to this now by joining as a FREE Basic member

Basic members use our members areas for free access to:

  • Free checklists for all the main digital channels
  • Free interactive marketing healthcheck
  • Digital marketing dashboard
  • Weekly Digital Marketing Essentials newsletter covering the developments that matter