Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Rob Allen is the blog editor for Smart Insights. He manages the Smart Insights blog and frequently writes content for it. He is fervent in his desire to bring Smart Insights’ members the most interesting and cutting edge digital marketing advice. He spends his days reading and writing about the latest trends in digital marketing, so if you have some content talking about a new digital marketing technique or an original take on some recent research you can bet it will get him excited. You can follow him on Twitter and connect with him on LinkedIn.
Findings and recommendations are grouped in 4 key strategic areas which will help managers plan for an improved contribution from digital marketing.
To help businesses review their capabilities, it includes this Smart Insights capability review infographic.
Take our detailed Digital Marketing Health check available to Smart Insights Expert members to find out. Our Digital Healthcheck is an Excel-based audit to enables you to identify areas you must improve to compete.
Related Expert member resource:
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Managing Digital Marketing Research Report is available free with Smart Insights Basic Membership, and is a sample of 14 other
resources in our Digital Marketing Strategy and Planning Toolkit available with Individual and Business Membership
A goldmine of digital information on digital marketing that can help you get better results
I'd recommend signing up to Smart Insights for a suite of useful tools from planning templates to strategy docs and a variety of other guides to make your job easier and more efficient.
It's my digital marketing go-to Bible! Tenfold improvements in digital marketing results.