How to integrate your marketing in just 10 essential steps

10 essential success factors for a joined-up marketing strategy

Managing Digital Marketing Transformation Toolkit
This guide is part of a Toolkit with 5 other resources. Find out more?

Integrated Marketing 2020 guide

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About the guide

Our free integrated strategy guide will step you through 10 success factors which are deployed by leading companies to future-proof their business by creating more effective, joined-up media investments and customer journeys.

With 2020 approaching fast, the guide recommends digital transformation techniques that leading businesses are using now to compete in this era of hyper-competition and increased consumer choice.

Learn how to create insight-driven improvements and an aligned digital strategy, as well as future-proofing your business model. This guide recommends how to achieve excellence in marketing and suggests ‘mind-tools’ to help you review your approach to your marketing.

Who is this guide for?

The guide is for senior marketers who want to review and audit their approach to multichannel marketing campaigns and gaining ‘always-on’ visibility online. The guide can also be used by junior marketers who wish to stay ahead of the game by learning about strategic integrated communications approaches to build awareness and deliver campaign results.

About the Integrated Marketing 2020 guide

About the author

Dave Chaffey is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

What’s inside the guide?

The guide contains 10 essential success factors to help you overcome these challenges

  • How to increase your reach and awareness in the future era of hyper-competition
  • Creating integrated multichannel campaigns involving different people in the marketing organisation
  • How to create a long-term roadmap to improve marketing technology to build an effective ‘always-on’ marketing engine
  • Using agile marketing techniques to improve customer experiences and ROI across the customer lifecycle

Each success factor contains case studies and examples as well as strategy recommendations.

Our integrated marketing 2020 guide will step you through 10 success factors which leading companies are deploying today to future-proof their business by creating more effective, joined-up media investments and customer journeys.

Look Inside the Integrated Marketing 2020 guide

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Integrated Marketing 2020 guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Managing Digital Marketing Transformation Toolkit

The Integrated Marketing 2020 guide is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Managing Digital Marketing Transformation Toolkit


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