Where would you start if you had just a few hours to review the marketing effectiveness of a website and make recommendations of 'Quick Wins' to a colleague or a client? They'll want to hear your priorities for changes to inbound marketing to boost visits, leads and sales focusing on the short-term and also suggesting longer-term initiatives.
Completing a website audit with the aim of improving results from your inbound marketing isn't easy if you're starting with a 'blank piece of paper' and don't have a structure to follow.
That's why this template was originally created 10+ years ago when Dr Dave Chaffey of Smart Insights was preparing pitches for agencies and giving consultant recommendations. It's now fully updated to cover the latest inbound marketing techniques across the full customer lifecycle structured around the Smart Insights RACE planning approach so you can apply a consultant's approach yourself by following the questions you need to ask.
There are lots of situations where, as an agency or client-side marketer, you may need to complete an audit to see the current problems with inbound marketing and future opportunities to boost results:
This template is structured with detailed questions in these sections:
We also include an example of how to structure the review audit and recommendations.
Dr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO. Today his main SEO focus is improving organic search results for Smart Insights and our resources for subscribers.Look Inside the Inbound Marketing Quick Wins template
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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