Plan, Manage and Optimize your Marketing

Develop your expertise with more than 100 guides, templates and courses.

Learn more about Expert Membership

Improving results from your Website – Video Training Course

Learn quick-win tips to convert more visitors

  • Your trainer: Dave Chaffey
  • Format: 20 minute flash format video

How will this training video help me?

In this course, you’ll learn seven steps to review the effectiveness of your website to make it more customer-centred and give better business results.

This training course integrates with our in-depth 7 Steps Ebook on improving website results.

Packed with practical tips illustrated by examples from business-to-business and business-to-consumer websites, the tips you learn will enable you to make “quick-win” changes to your current site or know how to brief an agency for a website refresh.

What does the course include?

Topics included in the course are:

  • 1. Creating an outcome-based site
  • 2. Understanding your audience
  • 3. Getting customer journeys right
  • 4. Home page design best practice
  • 5. Category and products
  • 6. Improving checkout and forms
  • 7. Improving your site with Google Analytics

Take the improving your website training course

Most popular related resources

Feedback Form
Feedback Form