Learn quick-win tips to convert more visitors
- Your trainer: Dave Chaffey
- Format: 20 minute flash format video
How will this training video help me?
In this course, you’ll learn seven steps to review the effectiveness of your website to make it more customer-centred and give better business results.
This training course integrates with our in-depth 7 Steps Ebook on improving website results.
Packed with practical tips illustrated by examples from business-to-business and business-to-consumer websites, the tips you learn will enable you to make “quick-win” changes to your current site or know how to brief an agency for a website refresh.
What does the course include?
Topics included in the course are:
- 1. Creating an outcome-based site
- 2. Understanding your audience
- 3. Getting customer journeys right
- 4. Home page design best practice
- 5. Category and products
- 6. Improving checkout and forms
- 7. Improving your site with Google Analytics
Take the improving your website training course
You can access this advice if you are a Smart Insights Expert-level member.
Smart Insights Expert Members get "at your desk access" to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to
- Marketing templates