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Improving results from your Website – Video Training Course

Learn quick-win tips to convert more visitors

  • Your trainer: Dave Chaffey
  • Format: 20 minute flash format video

How will this training video help me?

In this course, you’ll learn seven steps to review the effectiveness of your website to make it more customer-centred and give better business results.

This training course integrates with our in-depth 7 Steps Ebook on improving website results.

Packed with practical tips illustrated by examples from business-to-business and business-to-consumer websites, the tips you learn will enable you to make “quick-win” changes to your current site or know how to brief an agency for a website refresh.

What does the course include?

Topics included in the course are:

  • 1. Creating an outcome-based site
  • 2. Understanding your audience
  • 3. Getting customer journeys right
  • 4. Home page design best practice
  • 5. Category and products
  • 6. Improving checkout and forms
  • 7. Improving your site with Google Analytics

Take the improving your website training course

What our members say about the Improving results from your Website – Video Training Course

Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

Joao da Costa, Marketing Officer at Southbank International School

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

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