Google Analytics video tutorials - Smart Insights Digital Marketing Advice

Learn how to use Google Analytics to improve online marketing

About the Google Analytics videos

Last updated: February 2011
Format: 4 Embedded MP4 video (to play on iPad)

How will these training videos help me?

These videos will help you analyse, plan and improve your online marketing. They cover one of the major areas of Google Analytics which we find marketers are unfamiliar with from giving face-to-face training, but are important to using the tool for improvement rather than simply reviewing trends. The areas covered included:

1. Introduction to Advanced Segments
2. Using advanced segments to improve search marketing
3. Tracking social media marketing using Advanced Segments
4. Finding the importance of mobile traffic

View Google Analytics screencasts

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About Smart Insights "how-to" screencasts

What format are are our clips?

These clips:

Are screencasts – voice-over video clips with the presenter walking you through using the best free web tools to analyse and improve your marketing.
Are "bite-sized" – from 2 to 12 minutes so it's quick to get up-to-speed.
Use an embedded Vimeo player - which works on PC,Apple and Smartphones (including iPod/iPad).
Are for Expert members only - only available when you're logged on to Smart Insights.

These screencasts aim to not highlight the obvious, but instead give you the details to help you use them effectively. Here's an example - each page has several related "How-tos" to make them quick to review.

How To Video Example

How will the training video help me?

These screencasts will help you depending on role:

Company owners and marketing managers - In-depth on-demand, at-your-desk training provides training for your team on the latest tools without the cost of travel or high individual training courses.
Digital marketing and Ecommerce managers - review these clips in a group to discuss ideas.
Digital marketing specialists - you may know these tools already, but will get ideas on how to use them differently or confirm your knowledge.
Consultants and agency specialists - checkout the tools we recommend to improve your analysis and client recommendations.