Customise Google Analytics for your business
About the guide
- Author: Dave Chaffey
- Last updated: August 2011
- Download: Download now
How will this guide help me?
Many, many companies have Google Analytics tags setup on their sites, but in our experience, Google Analytics is often not setup correctly. To get the most from Google Analytics it must be tailored to the organisation to reflect what the company wants to get from it. This template:
- Reviews 15 key areas of Google Analytics setup – check what you’re missing
- Produce a report showing improvements needed for customisation to measure
- Is written by Dave Chaffey, a digital strategist who has the Google Analytics Individual Qualification
What does the template include?
Setup of Google Analytics is simplified into 15 key areas including:
- Goals and funnels
- Marketing events
- Marketing campaign tracking (including email marketing and social media marketing)
- Custom segments
- Ecommerce setup
Download Google Analytics setup checklist
You access this advice if a Smart Insights Expert-level member.
Smart Insights Expert Members get “at your desk access” to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
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- How to videos
- Marketing templates
- Audit Online Capabilities
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About Smart Insights Templates
What make's our templates different?
The Smart Insights system for digital marketing improvement includes many templates to help you plan and manage your marketing. The templates are Word or Excel checklists to help you review a company's approach to digital marketing or Excel calculators and models to enable you to better plan digital marketing. All our templates are:- Focused on improvement – Each template will support you to review current ways of working and recommend improvements.
- Available in Word or Excel – Supplied in the most commonly used apps, they can be imported into other programmes.
- Provided as an unbranded template – Unlike our guides, these templates are plain, so you can easily modify to add your own company logo
- Field-tested – Dave Chaffey and the authoring team have years of experience in online marketing, we know the questions that need answering, so that's we include
How will the templates help me?
Our templates are designed to be used as "live documents" to help you and your team when planning or managing digital marketing. This is how our guides help:- Company owners and marketing managers - many of templates cover planning and strategy.
- Digital marketing and Ecommerce managers - as well as planning and strategy you can audit specific digital channels like search or social media marketing with our templates.
- Digital marketing specialists - templates are available for each of the main digital channels, so whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website there is a template to help. If there isn't, get in touch and we can develop one .
- Consultants and agency specialists - review your own techniques and process against the best practice templates to help you provide structured insights and recommendations for clients.
