Learn how to use Google Analytics to improve online marketing
- Last updated: March 2011
- Format: Embedded HTML5 MP4 video (plays on iPad)
How will these training videos help me?
These videos will help you analyse, plan and improve your online marketing. They cover one of the major areas of Google Analytics which we find marketers are unfamiliar with from giving face-to-face training, but are important to using the tool for improvement rather than simply reviewing trends. The areas covered included:
- 1. Introduction to Advanced Segments
- 2. Using advanced segments to improve search marketing
- 3. Tracking social media marketing using Advanced Segments
- 4. Finding the importance of mobile traffic
What our members say about the Google Analytics video tutorials
Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.
Joao da Costa, Marketing Officer at Southbank International School
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
You can access this advice if you are a Smart Insights Expert-level member.
Smart Insights Expert Members get "at your desk access" to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to
- Marketing templates