Guides and Templates

Google AdWords campaign planning and optimization template

Save Time and Boost ROI with our AdWords Campaign Planning Template

Our practical and actionable template guides you through the creation of your Google AdWords campaigns providing you with the structure you need to succeed. Not only that but you are able to manage your budget and report on the weekly performance of your campaign all in one handy Google spreadsheet.

Our practical and actionable template guides you through the creation of your Google AdWords campaigns providing you with the structure you need to assign you keywords to the relevant ad groups as well as giving you a platform to plan your Ad copy to maximize the chance of a potential customer interacting with your ad in the search results of Google. Not only that but you are able to manage your budget and report on the weekly performance of your campaign all in one handy Google spreadsheet.

Who is this guide for?

This template has been specifically designed for marketers who are taking their first foray into the world of AdWords and those managing small to medium budgets. Larger businesses can also use this template but might need to customise it to suit your business needs. The final prerequisite is that to get the full benefit you should have Google Analytics added to you site and connected to AdWords.

Resource Details

About the author

Pat Kelly is the Senior Digital Marketing Manager at Smart Insights who has worked with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, social media and marketing automation.

What’s inside the template?

The template contains 3 working tabs:

  1. Plan your campaigns in a structured way to save you time later
  2. Manage your budget allocation to ensure you are maximising your return
  3. Optimize the campaigns by using your google analytics data to target areas for improvement
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