Save Time and Boost ROI with our AdWords Campaign Planning Template

Plan, manage and optimize your Google AdWords campaigns with this new template for managing your PPC marketing

Google AdWords Toolkit
This guide is part of a Toolkit with 3 other resources. Find out more?

Google AdWords campaign planning and optimization template

 Look Inside

Our practical and actionable template guides you through the creation of your Google AdWords campaigns providing you with the structure you need to assign you keywords to the relevant ad groups as well as giving you a platform to plan your Ad copy to maximize the chance of a potential customer interacting with your ad in the search results of Google. Not only that but you are able to manage your budget and report on the weekly performance of your campaign all in one handy Google spreadsheet.

Who is this guide for?

This template has been specifically designed for marketers who are taking their first foray into the world of AdWords and those managing small to medium budgets. Larger businesses can also use this template but might need to customise it to suit your business needs. The final prerequisite is that to get the full benefit you should have Google Analytics added to you site and connected to AdWords.

About the Google AdWords campaign planning and optimization template

About the author

Pat Kelly is the Senior Digital Marketing Manager at Smart Insights who has worked with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, social media and marketing automation.

What’s inside the template?

The template contains 3 working tabs:

  1. Plan your campaigns in a structured way to save you time later
  2. Manage your budget allocation to ensure you are maximising your return
  3. Optimize the campaigns by using your google analytics data to target areas for improvement

Our practical and actionable template guides you through the creation of your Google AdWords campaigns providing you with the structure you need to succeed. Not only that but you are able to manage your budget and report on the weekly performance of your campaign all in one handy Google spreadsheet.

Look Inside the Google AdWords campaign planning and optimization template

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Google AdWords Toolkit

The Google AdWords campaign planning and optimization template is part of Smart Insights Google AdWords Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 3 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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