Marketers from many companies we have met have tried using Adwords to gain more leads and customers. But sometimes they have struggled to make it work.
Our guide provides a do-it-yourself guide to review your own approach, or if you use an agency for managing Adwords, ask them the tough questions to improve their efficiency. We don't just show you how to setup your account and explain all the features as Google does in their documentation, we also show you all the key areas of your AdWords campaign setup you need to manage to get more profitable results.
Our practical, in-depth guide will show you:
The 7 steps we cover in the guide to get more from AdWords are:
The guide includes all the latest 2013 updates to AdWords for mobile and local marketing including Enhanced campaigns, Google Shopping ads (formerly Product Listing Ads (PLAs)), Auction Insights, Automated rules and Dynamic remarketing.
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