Marketers from many companies we have met have tried using Adwords to gain more leads and customers. But sometimes they have struggled to make it work.
Our guide provides a do-it-yourself guide to review your own approach, or if you use an agency for managing Adwords, ask them the tough questions to improve their efficiency. We don’t just show you how to setup your account and explain all the features as Google does in their documentation, we show you all the key areas of your AdWords campaign setup you need to manage to get more profitable results.
Our practical, in-depth guide will show you:
The 7 steps we cover in the guide to get more from AdWords are:
The guide includes all the latest updates to AdWords for mobile and local marketing including Enhanced campaigns, Google Shopping ads (formerly Product Listing Ads (PLAs)) and Ad Extensions.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Google Adwords Guide is part of Smart Insights Google AdWords Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 4 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
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