About the author
The 7 steps we cover in the guide to get more from AdWords are:
The guide includes all the latest updates to AdWords for mobile and local marketing including Enhanced campaigns, Google Shopping ads (formerly Product Listing Ads (PLAs)) and Ad Extensions.
About this guide
Our 7 Steps guide will show you all the questions you need to ask to audit and optimise your Google AdWords account.
Look Inside the Google Adwords Guide
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Google Adwords Guide is part of Smart Insights Paid media Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 6 other resources in the toolkit.
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