This Guide was first produced by Marie Page who you may know as a regular Expert Commentator contributing to Smart Insights focusing on social media marketing and in particular Facebook. Marie is co-founder and senior consultant at of The Digiterati, a collective of specialist digital marketing consultants providing actionable training and proven tactical marketing input to clients.
This in-depth guide is helpfully broken down into 10 sub-sections, so if you are already familiar with the fundamentals of Facebook ad creation, you can skip straight onto the more advanced sections. The subsections are:
There have been a number of recent changes to how ads are set up and reported on within Facebook. This guide will update you with all the latest changes and give you practical advice on setting up and optimising your Facebook ads to get the best possible results. It is packed full of examples of good and poor practice, so you can avoid costly mistakes and get better ROI from Facebook.
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Facebook Advertising Guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.
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