Guides and Templates

Event Marketing Guide

How to plan and manage successful, cost-effective events

About this guide

Whether you would you are looking to use events to generate more leads, reward and retain top customers, or want to position your company as a leader in the marketplace, this guide will help you understand the best type of event to achieve your objective.

Guide structure 

  • Step 1: Strategy and goal alignment
  • Step 2: Event Formats: An overview of different event types.
  • Step 3: Budget control
  • Step 4: Event Promotion
  • Step 5: Event planning and logistics
  • Step 6: Post-event best practices
  • Step 7: Measuring Success and Evaluating ROI

About our Event Marketing Guide

Whatever your business goals, live events can help you achieve them. This guide will give you the strategic advice you need to run successful events.

Whether you would you are looking to use events to generate more leads, reward and retain top customers, or want to position your company as a leader in the marketplace, this guide will help you understand the best type of event to achieve your objective.

The guide also references an event planning template to help you plan your event in a strategic manner, to get the best possible results.

Our practical, in-depth guide will show you:

  • How to create a strategy for your event, and set meaningful goals
  • How to align your event  marketing to your company’s overall business strategy
  • How to chose the right format for your event
  • How to maximise your event budget, what areas to prioritise, and how to run an event successfully on a limited budget.
  • They key steps for promoting your event, which channels to use and how to get optimum results.
  • Post event best practices for getting the best possible ROI.
  • How to measure the success of your event and evaluate your ROI.

Resource Details

About the authors

Mark Walker, Head of Content Marketing at Eventbrite UK edited by Dave Chaffey, Smart Insights

Format: 14,000 word, 41 page A4 page PDF Ebook with illustrations and checklists

What does the ebook include?

The 7 steps we cover in the guide to help you run more successful events are:

  • Strategy and goal alignment
  • Event Formats: An overview of different event types.
  • Budget control
  • Event Promotion
  • Event planning and logistics
  • Post-event best practices
  • Measuring Success and Evaluating ROI
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