How to plan and manage successful, cost-effective events

Use our Event Marketing Guide to run your event marketing successfully

Marketing Campaign Planning Toolkit
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Event Marketing Guide

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About our Event Marketing Guide

Whatever your business goals, live events can help you achieve them. This guide will give you the strategic advice you need to run successful events.

Whether you would you are looking to use events to generate more leads, reward and retain top customers, or want to position your company as a leader in the marketplace, this guide will help you understand the best type of event to achieve your objective.

The guide also references an event planning template to help you plan your event in a strategic manner, to get the best possible results.

Our practical, in-depth guide will show you:

  • How to create a strategy for your event, and set meaningful goals
  • How to align your event  marketing to your company’s overall business strategy
  • How to chose the right format for your event
  • How to maximise your event budget, what areas to prioritise, and how to run an event successfully on a limited budget.
  • They key steps for promoting your event, which channels to use and how to get optimum results.
  • Post event best practices for getting the best possible ROI.
  • How to measure the success of your event and evaluate your ROI.

About the Event Marketing Guide

About the authors

Mark Walker, Head of Content Marketing at Eventbrite UK edited by Dave Chaffey, Smart Insights

Format: 14,000 word, 41 page A4 page PDF Ebook with illustrations and checklists

What does the ebook include?

The 7 steps we cover in the guide to help you run more successful events are:

  • Strategy and goal alignment
  • Event Formats: An overview of different event types.
  • Budget control
  • Event Promotion
  • Event planning and logistics
  • Post-event best practices
  • Measuring Success and Evaluating ROI

About this guide

Whether you would you are looking to use events to generate more leads, reward and retain top customers, or want to position your company as a leader in the marketplace, this guide will help you understand the best type of event to achieve your objective.

Guide structure 

  • Step 1: Strategy and goal alignment
  • Step 2: Event Formats: An overview of different event types.
  • Step 3: Budget control
  • Step 4: Event Promotion
  • Step 5: Event planning and logistics
  • Step 6: Post-event best practices
  • Step 7: Measuring Success and Evaluating ROI
Look Inside the Event Marketing Guide

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Marketing Campaign Planning Toolkit

The Event Marketing Guide is part of Smart Insights Marketing Campaign Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 10 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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