In 2017 Email is still one of the top sales drivers from digital marketing, but faces increased competition from social media now the majority of emails are accessed on mobile. The question for email marketers in 2016 is how can we use new design and real-time targeting techniques to engage our audience.
To understand the latest best practice to do this we selected some of the key trends in email marketing and then asked 10 email marketing specialists from around the world to give their examples and recommendations.
To structure the guide we have grouped 10 trends in 4 areas
Creating this report would not have been possible without the time of the contributors to give their examples and guidance. Many thanks to all of the email marketing experts from several countries we consulted with to share their opinions of the latest trends.
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