Dave Chaffey is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
There are so many email platforms, with all the online services having the same basic features, that it may almost seem like it’s simply a case of choosing the cheapest. Not so! The ease of use when you set up campaigns differs widely and it can be frustrating, as a user, if you haven’t made the best selection. The tools to manage your campaigns and marketing automation differ widely in their capabilities too. Then there is the differences in insights available, important for reviewing and improving your email marketing. We will cover all the key capabilities of ESPs in over 40 questions across these key 8 requirements areas.
We also cover fees and additional services offered by the service provider:
Each requirement is categorised as Essential, Intermediate or Advanced, so you can concentrate on the core features if you work for an SME.
This checklist is aimed at helping you choose the best email provider to fit your needs based on their features and service. Larger businesses can use it to create a Request for Proposals (RFP) or Request for Tender (RFT) when comparing bids in a pitch from different email marketing service or marketing automation providers. Smaller and medium sized business should also review their different features against the detailed recommendation in the document.Look Inside the Free Email marketing platform RFP template checklist
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Free Email marketing platform RFP template checklist is available free with Smart Insights Basic Membership, and is a sample of 6 other
resources in our Email marketing and Marketing Automation Toolkit available with Individual and Business Membership
A goldmine of digital information on digital marketing that can help you get better results
I'd recommend signing up to Smart Insights for a suite of useful tools from planning templates to strategy docs and a variety of other guides to make your job easier and more efficient.
It's my digital marketing go-to Bible! Tenfold improvements in digital marketing results.