Get practical tips to improve your email communications
About the Email marketing how-to videos
- Last updated: March 2011
- Format: Embedded HTML5 MP4 video (plays on iPad)
How will these screencasts help me?
These training videos will give you many practical tips to help you create more engaging emails and enewsletters which get more opens and clicks.
- Screencast 1 – Ten practical tips to make your enewsletter and email templates more effective
- Screencast 2 and 3 – Copywriting for email marketing
View screencasts
You access this advice if a Smart Insights Expert-level member.
Smart Insights Expert Members get “at your desk access” to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to videos
- Marketing templates
- Audit Online Capabilities
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About Smart Insights "how-to" screencasts
What format are are our clips?
These clips:- Are screencasts – voice-over video clips with the presenter walking you through using the best free web tools to analyse and improve your marketing.
- Are "bite-sized" – from 2 to 12 minutes so it's quick to get up-to-speed.
- Use an embedded Vimeo player - which works on PC,Apple and Smartphones (including iPod/iPad).
- Are for Expert members only - only available when you're logged on to Smart Insights.

How will the training video help me?
These screencasts will help you depending on role:- Company owners and marketing managers - In-depth on-demand, at-your-desk training provides training for your team on the latest tools without the cost of travel or high individual training courses.
- Digital marketing and Ecommerce managers - review these clips in a group to discuss ideas.
- Digital marketing specialists - you may know these tools already, but will get ideas on how to use them differently or confirm your knowledge.
- Consultants and agency specialists - checkout the tools we recommend to improve your analysis and client recommendations.

