Forecast, review and improve your campaign results
About the email marketing campaign spreadsheet
- Author: Dave Chaffey
- Last updated: February 2011
- Format: Excel 2003 template (.xls works in new and old versions of Excel)
How will this email marketing calculator help me?
This template gives you
- A method to plan your response and return on investment from in house or rented list email campaigns
- You can more accurately assess the number of responses from email channels
- A simple method of reviewing enewsletter performance
- Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.
What does the template include?
The template includes these features:
- Model enables you to specify best and worst case delivery, open, click and outcomes
- Responses and value-generated for business calculated automatically
- Enewsletter performance can be tracked
Download Template
You access this advice if a Smart Insights Expert-level member.
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- Marketing templates
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About Smart Insights Templates
What make's our templates different?
The Smart Insights system for digital marketing improvement includes many templates to help you plan and manage your marketing. The templates are Word or Excel checklists to help you review a company's approach to digital marketing or Excel calculators and models to enable you to better plan digital marketing. All our templates are:- Focused on improvement – Each template will support you to review current ways of working and recommend improvements.
- Available in Word or Excel – Supplied in the most commonly used apps, they can be imported into other programmes.
- Provided as an unbranded template – Unlike our guides, these templates are plain, so you can easily modify to add your own company logo
- Field-tested – Dave Chaffey and the authoring team have years of experience in online marketing, we know the questions that need answering, so that's we include
How will the templates help me?
Our templates are designed to be used as "live documents" to help you and your team when planning or managing digital marketing. This is how our guides help:- Company owners and marketing managers - many of templates cover planning and strategy.
- Digital marketing and Ecommerce managers - as well as planning and strategy you can audit specific digital channels like search or social media marketing with our templates.
- Digital marketing specialists - templates are available for each of the main digital channels, so whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website there is a template to help. If there isn't, get in touch and we can develop one .
- Consultants and agency specialists - review your own techniques and process against the best practice templates to help you provide structured insights and recommendations for clients.
