Learn best practice in email marketing
About this video training course
- Your trainer: Dave Chaffey
- Format: 8 Flash E-learning format videos
How will this training video help me?
In this course, you’ll learn seven steps to review and improve your email marketing to make your communications more engaging and responsive.
This training course supplements our in-depth Ebook on improving website results.
Packed with practical tips illustrated by examples from business-to-business and business-to-consumer emails, the tips you learn will enable you to make “quick-win” changes to your templates.
What does the course include?
Topics included in the course are:
- Introduction
- Step 1 – The Critical Factors
- Step 2 – Set Your Goals & Build Your List
- Step 3 – Define Your Email Marketing Proposition
- Step 4 – Segmentation and Targeting
- Step 5 – Communications Strategy
- Step 6 – Making Email Templates and Creative More Engaging
- Step 7 – Optimisation
Take the training course now
You access this advice if a Smart Insights Expert-level member.
Smart Insights Expert Members get “at your desk access” to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to videos
- Marketing templates
- Audit Online Capabilities
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About Smart Insights Training Courses
What format are the online training courses?
Each training courses has a similar format.- Presenter explains concepts – explanations are supported through animated screens with examples.
- Best practice tips highlighted – practical approaches we find work are highlighted.
- Embedded Flash video – only available to Expert members logged into the site.
- Produced by MMC Learning – produced by MMC Learning who provide marketing and business qualifications.
How will the training courses help me?
- Company owners and marketing managers - on-demand, at-your-desk training provides training without the cost of travel or high individual training courses.
- Digital marketing and Ecommerce managers - use training in a group to discuss ideas.
- Digital marketing specialists - training is available for each of the main digital channels, so whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website there is training to help.
- Consultants and agency specialists - review your knowledge in your area of expertise and get up-to-speed in areas your not familiar with.
