Learn how to get the most out of your email marketing
About the email marketing guide
- Author: Dave Chaffey
- Last updated: June 2011
How will this guide help me?
This guide shows you how to take your email marketing to the next level
- Workbook format makes it quick to review and decide on the changes you need to make to your email marketing to get better results.
- Covers both email strategy and how to improve creative and subject lines
- Written by Dave Chaffey, an acknowledged email marketing expert who has trained and consulted in Email marketing since 2002 and is author of Total Email Marketing (originally updated in 2006).
What does the Ebook include?
The 7 steps covered are:
- An introduction to email marketing
- Step 1. Prioritise your email marketing efforts with the CRITICAL factors
- Step 2. Set your goals and build your list for Email Marketing
- Step 3. Defining your Email Marketing Proposition
- Step 4. Segmentation and targeting
- Step 5. Defining your integrated email communications strategy
- Step 6. Creating effective email templates and creative
- Step 7. Test, learn and refine
Download Email Marketing Guide
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What make's our guides different?
We've created our Seven Steps guides e-books to be your constant companion as you learn, review and improve your approach to digital marketing. We know you're busy and under-pressure to get results, so they're written to help you do just that by taking you through the questions you should be asking to improve performance and suggesting the right approaches for you. All our guides have these features:- Seven Steps structure – no-nonsense, super-scannable advice making it easy to create a focused plan.
- Commercial-results focused – the main aim of each guide is to help you get better returns from your online marketing, anything that doesn't help towards that doesn't go in.
- Analytics-based improvements – our passion is helping companies improve through showing how to use data available in Google Analytics and other online insights tools
- Workbook and template based – Create an action plan through working through the entire guide or just work on one area at a time.
- Question based – We keep our guides as short as possible – just showing the questions you need to ask & answer to get better results. We highlight the main steps you should take in boxes showing best practice tips
- Comprehensive – Dave Chaffey and the authoring team have years of experience in online marketing, we know that the details matter and that’s what we show.
- Example-based – we believe we learn best through examples, so we illustrate through lots of examples and screen captures.
How will the guides help me?
Our Ebooks are designed to help you and your team if you are actively managing digital marketing. They are also packed full of practical advice if you're working hands-on working on a company website or campaigns like search, email or social media marketing. This is how our guides help:- Company owners and marketing managers - we help you create a plan so you can invest in the approaches that matter. We help you set goals and put in place a system to measure and improve since all our guides cover how to get more from Google Analytics.
- Digital marketing and Ecommerce managers - we help you get more from each of the key digital marketing channels plus your web and social presences through reviewing your approach using using our comprehensive workbook templates.
- Digital marketing specialists - whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website we have a guide to help you boost your approach.
- Consultants and agency specialists - review your techniques and process against the best practice checklists in our guides.
