Specialist guide for charitable organisations looking to improve their email marketing

Follow best practice tips and examples to improve your email communications - this guide is tailored to charitable organisations

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Email marketing for charities guide

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How will this guide  help me and my organisation?

In this practical guide on Email marketing we will explore the different ways that charities can enhance their email marketing programme and give examples of best practice within the sector.

There are many opportunities for charities to make email a media that is more engaging to audiences and more rewarding in financial and other ways to not-for-profit organisations.
This guide from charity digital marketing specialist Lucy Conlan will help you:

  • Boost response to your emails
  • Gain inspiration for improving your creative based on the examples covered
  • Review your email communications strategy
  • Learn and to evaluate and improve email marketing

About the Email marketing for charities guide

About the author

Lucy Conlan, specialist charity digital marketing expert at Conlan Consult produced this guide.

What does the Email marketing best practices for charities guide cover?

This guide follows the same sections as our 7 Steps guide to email marketing :

  • An introduction to email marketing for charities
  • Step 1. Prioritise your email marketing efforts with the CRITICAL factors
  • Step 2. Set your goals and build your list for Email Marketing
  • Step 3. Defining your Email Marketing Proposition
  • Step 4. Segmentation and targeting
  • Step 5. Defining your integrated email communications strategy
  • Step 6. Creating effective email templates and creative
  • Step 7. Test, learn and refine

 

Related guides

Social media communications for charities guide and general 7 Steps to Email marketing guide.

In this practical guide on Email marketing we will explore the different ways that charities can enhance their email marketing programme and give examples of best practice within the sector.

Look Inside the Email marketing for charities guide

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Like all Smart Insights' resources, our Email marketing for charities guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

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Charity and Not-for-Profit Toolkit

The Email marketing for charities guide is part of Smart Insights Charity and Not-for-Profit Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 3 other resources in the toolkit.

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  • Optimise - Learn the best practices and success factors to help you compete to get better results

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