Email marketing – 7 steps to success video training course

Learn best practice in email marketing

  • Your trainer: Dave Chaffey, author of Total Email Marketing
  • Format: Video training course designed for smartphone and tablet use with a responsive design
  • Last updated: 2014/2015

How will this training video help me?

In this course, you'll learn seven steps to review and improve your email marketing to make your communications more engaging and responsive.

Packed with strategic recommendations and illustrated by examples from business-to-business and business-to-consumer emails, the tips you learn will enable you to make "quick-win" changes to your templates.

What does the course include?

Topics covered in the video course are:

  • Introduction
  • Step 1 - The Critical Factors
  • Step 2 - Set Your Goals & Build Your List
  • Step 3 - Define Your Email Marketing Proposition
  • Step 4 - Segmentation and Targeting
  • Step 5 - Communications Strategy
  • Step 6 - Making Email Templates and Creative More Engaging
  • Step 7 - Optimisation

Available to
Expert members
Learn more

What our members say

Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

Joao da Costa, Marketing Officer at Southbank International School

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

Get access to this advice now by joining as an Expert member

Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing:

  • In-depth Ebooks
  • Online training
  • How to videos
  • Marketing templates