Email marketing – 7 steps to success video training course

Learn best practice in email marketing

  • Your trainer: Dave Chaffey, author of Total Email Marketing
  • Format: Video training course designed for smartphone and tablet use with a responsive design
  • Last updated: 2014/2015

How will this training video help me?

In this course, you'll learn seven steps to review and improve your email marketing to make your communications more engaging and responsive.

Packed with strategic recommendations and illustrated by examples from business-to-business and business-to-consumer emails, the tips you learn will enable you to make "quick-win" changes to your templates.

What does the course include?

Topics covered in the video course are:

  • Introduction
  • Step 1 - The Critical Factors
  • Step 2 - Set Your Goals & Build Your List
  • Step 3 - Define Your Email Marketing Proposition
  • Step 4 - Segmentation and Targeting
  • Step 5 - Communications Strategy
  • Step 6 - Making Email Templates and Creative More Engaging
  • Step 7 - Optimisation

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Joao da Costa, Marketing Officer at Southbank International School

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Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

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