Use a structured approach to get the most from digital marketing
About this video training course
- Your trainer: Dave Chaffey
- Format: 8 Flash E-learning format video
How will this training video help me?
This course will step you through the stages needed to create a foundation and roadmap for your digital marketing. This training course supplements our in-depth Ebook on Digital marketing strategy.
What does the course include?
Topics included in the course are:
- Step 1. Define how you tackle digital strategy
- Step 2. Review your marketplace
- Step 3. Set goals and Smart Objectives
- Step 4. Targeting Strategy
- Step 5. Customer value proposition and acquisition strategy (2 parts)
- Step 6. Conversion strategy
- Step 7. Retention and growth strategy
Watch the training course now
You access this advice if a Smart Insights Expert-level member.
Smart Insights Expert Members get “at your desk access” to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to videos
- Marketing templates
- Audit Online Capabilities
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About Smart Insights Training Courses
What format are the online training courses?
Each training courses has a similar format.- Presenter explains concepts – explanations are supported through animated screens with examples.
- Best practice tips highlighted – practical approaches we find work are highlighted.
- Embedded Flash video – only available to Expert members logged into the site.
- Produced by MMC Learning – produced by MMC Learning who provide marketing and business qualifications.
How will the training courses help me?
- Company owners and marketing managers - on-demand, at-your-desk training provides training without the cost of travel or high individual training courses.
- Digital marketing and Ecommerce managers - use training in a group to discuss ideas.
- Digital marketing specialists - training is available for each of the main digital channels, so whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website there is training to help.
- Consultants and agency specialists - review your knowledge in your area of expertise and get up-to-speed in areas your not familiar with.
