Use a structured approach to get the most from digital marketing
- Your trainer: Dave Chaffey
- Format: 8 Flash E-learning format video
How will this training video help me?
This course will step you through the stages needed to create a foundation and roadmap for your digital marketing. This training course supplements our in-depth Ebook on Digital marketing strategy.
What does the course include?
Topics included in the course are:
- Step 1. Define how you tackle digital strategy
- Step 2. Review your marketplace
- Step 3. Set goals and Smart Objectives
- Step 4. Targeting Strategy
- Step 5. Customer value proposition and acquisition strategy (2 parts)
- Step 6. Conversion strategy
- Step 7. Retention and growth strategy
Watch the training course now
What our members say about the Digital marketing strategy – 7 steps to success video training course
Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.
Joao da Costa, Marketing Officer at Southbank International School
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital 'tools' on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
You can access this advice if you are a Smart Insights Expert-level member.
Smart Insights Expert Members get "at your desk access" to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to
- Marketing templates