9 megatrends across the 5 pillars of marketing today which every business should action

Stay ahead or get ahead by learning about these key marketing trends

Digital Marketing Strategy and Planning Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

9 Digital Marketing Megatrends 2017

 Look Inside

In this guide we take a look at what Smart Insights see as the 9 most significant trends, or ‘megatrends’, in marketing for the year ahead.

The aim of this briefing is to help you review the main trends in marketing which are likely to impact your business in 2017 and beyond.

About the 9 Digital Marketing Megatrends 2017

About the author

Dave is CEO and co-founder of Smart Insights. He is editor of the templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Plan, Manage and Optimize their digital marketing.

For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

What’s inside

The 9 trends are structured around the 5 pillars of marketing that businesses of all types need to action to stay competitive.

This resource shows how to get an edge by reviewing 5 key types of marketing trends and specific digital marketing techniques which will help businesses be more competitive.

Look Inside the 9 Digital Marketing Megatrends 2017

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our 9 Digital Marketing Megatrends 2017 includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

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