Guides and Templates

Creating a Digital Marketing Plan Fast Start

Creating a Digital Marketing Plan using the RACE Webinar recording

How will this Fast Start help me?

We believe that creating an initial digital marketing plan is essential for businesses to kickstart the transformation to integrated marketing activities, so they're "Digital By Default" with no separate digital plan needed.

This Fast Start gives a summary of the process and activities to create a Digital Plan using RACE.

Smart Insights members have told us that they love the practical details in our 7 Steps Guides and Templates, but higher-level overviews and guidance on key issues to consider would also be helpful - we have created this Fast Start to Help here.

What does the Fast Start include?

This Fast start includes

  • A 40 minute video with voiceover summarising the steps and outputs needed for a digital plan
  • A mindmap to help check-off the different part of the plan
  • A detailed checklist summarising advice on each issue

Basic members can access the summary visuals, Expert members can also download the mindmap plus related templates and guides to create a plan.

Resource Details

  • Authors: Presented by Dave Chaffey
  • Format: Video walkthrough the 5X5 Digital strategy features and Mindmap (Expert members can download)
  • Related resources: RACE Digital Marketing Planning course – a course and workbook to work through to create a digital marketing plan for a business

The Creating a Digital Marketing Plan Fast Start is included in the

Digital Marketing Strategy and Planning Toolkit

...or take a look at the other Guides and Templates in this Toolkit

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