Creating a Digital Marketing Plan Fast Start

Creating a Digital Marketing Plan using the RACE Webinar recording

  • Authors: Presented by Dave Chaffey
  • Format: Video walkthrough the 5X5 Digital strategy features and Mindmap (Expert members can download)
  • Related resources: RACE Digital Marketing Planning course - a course and workbook to work through to create a digital marketing plan for a business

How will this Fast Start help me?

We believe that creating an initial digital marketing plan is essential for businesses to kickstart the transformation to integrated marketing activities, so they're "Digital By Default" with no separate digital plan needed.

This Fast Start gives a summary of the process and activities to create a Digital Plan using RACE.

Smart Insights members have told us that they love the practical details in our 7 Steps Guides and Templates, but higher-level overviews and guidance on key issues to consider would also be helpful - we have created this Fast Start to Help here.

What does the Fast Start include?

This Fast start includes

  • A 40 minute video with voiceover summarising the steps and outputs needed for a digital plan
  • A mindmap to help check-off the different part of the plan
  • A detailed checklist summarising advice on each issue

Basic members can access the summary visuals, Expert members can also download the mindmap plus related templates and guides to create a plan.

Available to
Expert members
Learn more

What our members say

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

Joao da Costa, Marketing Officer at Southbank International School

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

Get access to this now by purchasing an Individual or Business Expert membership

Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing:

  • In-depth Ebooks
  • Online training
  • How to videos
  • Marketing templates