We believe that creating an initial digital marketing plan is essential for businesses to kickstart the transformation to integrated marketing activities, so they're "Digital By Default" with no separate digital plan needed.
This Fast Start gives a summary of the process and activities to create a Digital Plan using RACE.
Smart Insights members have told us that they love the practical details in our 7 Steps Guides and Templates, but higher-level overviews and guidance on key issues to consider would also be helpful - we have created this Fast Start to Help here.
This Fast start includes
Basic members can access the summary visuals, Expert members can also download the mindmap plus related templates and guides to create a plan.
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.
Joao da Costa, Marketing Officer at Southbank International School
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: