Learn quick-win tips to convert more visitors
About this video training course
- Your trainer: Dave Chaffey
- Format: 20 minute flash format video
How will this training video help me?
In this course, you’ll learn seven steps to review the effectiveness of your website to make it more customer-centred and give better business results.
This training course integrates with our in-depth 7 Steps Ebook on improving website results.
Packed with practical tips illustrated by examples from business-to-business and business-to-consumer websites, the tips you learn will enable you to make “quick-win” changes to your current site or know how to brief an agency for a website refresh.
What does the course include?
Topics included in the course are:
- 1. Creating an outcome-based site
- 2. Understanding your audience
- 3. Getting customer journeys right
- 4. Home page design best practice
- 5. Category and products
- 6. Improving checkout and forms
- 7. Improving your site with Google Analytics
Take the improving your website training course
You access this advice if a Smart Insights Expert-level member.
Smart Insights Expert Members get “at your desk access” to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to videos
- Marketing templates
- Audit Online Capabilities
Locked
About Smart Insights Training Courses
What format are the online training courses?
Each training courses has a similar format.- Presenter explains concepts – explanations are supported through animated screens with examples.
- Best practice tips highlighted – practical approaches we find work are highlighted.
- Embedded Flash video – only available to Expert members logged into the site.
- Produced by MMC Learning – produced by MMC Learning who provide marketing and business qualifications.
How will the training courses help me?
- Company owners and marketing managers - on-demand, at-your-desk training provides training without the cost of travel or high individual training courses.
- Digital marketing and Ecommerce managers - use training in a group to discuss ideas.
- Digital marketing specialists - training is available for each of the main digital channels, so whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website there is training to help.
- Consultants and agency specialists - review your knowledge in your area of expertise and get up-to-speed in areas your not familiar with.
