Increase leads, sales and satisfaction from your site
About the Guide
- Author: Dave Chaffey
- Last updated: November 2011
- Format: 14,000 word, 61 page A4 page PDF E-book with examples and checklists
How will this guide help me?
Getting the right balance in a website design between the visual design, content and SEO can be difficult. This Ebook helps you to get the balance right through reviewing your Google Analytics and surveying customers. This guide will show you:
- How to improve your website design, messaging and content to get better results
- How to audit your site using an expert review to identify quick wins and other improvements
- Changes to consider for your home page and other key pages to increase conversion
- The best way to get your message across
- How to use Google Analytics to increase leads and sales from your site
- Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.
What does the Ebook include?
The 7 steps are:
- Step 1 What do we want our site to deliver?
- Step 2 Making your site customer-centric
- Step 3 Improving user journeys
- Step 4 Improving your home page
- Step 5 Improving category and product pages
- Step 6 Improving checkout and on-site lead forms
- Step 7 Site optimisation using Google Analytics
Reviewers comment
“I had the pleasure to review the “Better Website Results – 7 Steps to Success” Guide, which provides a smart and fast read for busy marketers who want to plan and improve the performance of their websites. The content is succinct, relevant and rich of valid questions & answers the professional website optimizer will be looking for and provides suggestions, examples and references to zoom in on specific topics of interest. The guide also helps individuals working on a decision taking senior digital marketer level with enhanced knowledge to manage suppliers such as digital design and media agencies and to make use of a diverse range of analytics tools.”
Andrea Leupold, Head of Marketing, American Express Group Services Ltd.
Download our guide to improve results from your site
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About Smart Insights Guides
What make's our guides different?
We've created our Seven Steps guides e-books to be your constant companion as you learn, review and improve your approach to digital marketing. We know you're busy and under-pressure to get results, so they're written to help you do just that by taking you through the questions you should be asking to improve performance and suggesting the right approaches for you. All our guides have these features:- Seven Steps structure – no-nonsense, super-scannable advice making it easy to create a focused plan.
- Commercial-results focused – the main aim of each guide is to help you get better returns from your online marketing, anything that doesn't help towards that doesn't go in.
- Analytics-based improvements – our passion is helping companies improve through showing how to use data available in Google Analytics and other online insights tools
- Workbook and template based – Create an action plan through working through the entire guide or just work on one area at a time.
- Question based – We keep our guides as short as possible – just showing the questions you need to ask & answer to get better results. We highlight the main steps you should take in boxes showing best practice tips
- Comprehensive – Dave Chaffey and the authoring team have years of experience in online marketing, we know that the details matter and that’s what we show.
- Example-based – we believe we learn best through examples, so we illustrate through lots of examples and screen captures.
How will the guides help me?
Our Ebooks are designed to help you and your team if you are actively managing digital marketing. They are also packed full of practical advice if you're working hands-on working on a company website or campaigns like search, email or social media marketing. This is how our guides help:- Company owners and marketing managers - we help you create a plan so you can invest in the approaches that matter. We help you set goals and put in place a system to measure and improve since all our guides cover how to get more from Google Analytics.
- Digital marketing and Ecommerce managers - we help you get more from each of the key digital marketing channels plus your web and social presences through reviewing your approach using using our comprehensive workbook templates.
- Digital marketing specialists - whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website we have a guide to help you boost your approach.
- Consultants and agency specialists - review your techniques and process against the best practice checklists in our guides.
