Digital Transformation consultant Mark Chapman produced this guide.
This guide takes you through the essential actions to manage change and lead digital transformation projects through to a successful conclusion. It is broken down into 7 key steps, each of which has several important sub-steps.
About this guide
This guide takes you through the essential actions to manage change and lead digital transformation projects through to a successful conclusion. It is designed for marketing managers or c-suite execs in larger organisations, which want to boost their use of digital technologies to achieve more efficient and effective outcomes.
It's written by Mark Chapman, a Digital Strategy consultant who has been involved in managing transformation projects for large brands and also by supporting them as a consultant.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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