A briefing on essential actions to manage change and projects that support a digital transformation programme

It's time to embrace change in and our Change Management guide we'll tell you how

Managing Digital Marketing Transformation Toolkit
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Change Management for Digital Transformation

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Introduction to the guide

Our research shows that many businesses have not yet fully embraced the steps needed to respond to the opportunities and threats of the digital revolution which has fundamentally changed the ways customers interact with brands.

Minor, incremental changes to marketing departments are not sufficient. A digital transformation programme is required to accelerate the changes to people, process, skills and technology required to compete with the most advanced adopters of digital marketing.

Who is this guide for?

This guide is designed for marketing managers or c-suite execs in larger organisations, which want to boost their use of digital technologies to achieve more efficient and effective outcomes.

About the Change Management for Digital Transformation

About the author

Digital Transformation consultant Mark Chapman produced this guide.

What does this guide contain?

This guide takes you through the essential actions to manage change and lead digital transformation projects through to a successful conclusion. It is broken down into 7 key steps, each of which has several important sub-steps.

  • Introduction
  • Preparing for digital transformation and change
  • Models for understanding and managing change
  • Create a climate for digital transformation
  • Engage and enable the change
  • Implement and sustain the change
  • Learning from digital transformation success and failure
  • Next steps: Digital purpose post-transition.

About this guide

This guide takes you through the essential actions to manage change and lead digital transformation projects through to a successful conclusion. It is designed for marketing managers or c-suite execs in larger organisations, which want to boost their use of digital technologies to achieve more efficient and effective outcomes.

It's written by Mark Chapman, a Digital Strategy consultant who has been involved in managing transformation projects for large brands and also by supporting them as a consultant.

Guide structure

  • ONE. Introduction
  • TWO. Preparing for digital transformation and change
  • THREE. Models for understanding and managing change
  • FOUR. Create a climate for digital transformation
  • FIVE. Engage and enable the change
  • SIX. Implement and sustain the change
  • SEVEN. Learning from digital transformation success and failure
  • Next steps: Digital purpose post-transition.

Look Inside the Change Management for Digital Transformation

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Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Managing Digital Marketing Transformation Toolkit

The Change Management for Digital Transformation is part of Smart Insights Managing Digital Marketing Transformation Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 5 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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