Guides and Templates

B2B Inbound Marketing workbook

Follow the templates for the 7 key inbound marketing tasks in this workbook to create your inbound B2B marketing plan

About this Guide?

Inbound Marketing and the closely related technique of Content Marketing have now become an essential part of supporting the B2B marketing and sales funnel.  We all know we should be practicing inbound marketing, we are all most likely doing it already, but you may not have a clearly defined plan from top to bottom. The aim of this workbook is to provide B2B marketers with a framework to structure your inbound and content marketing campaign plans based on a series of tasks.

Guide Structure

  • Step 1: Define the Opportunity: Situation, Goals and SMART Objectives
  • Step 2: Define Personsas, Keyphrases, Buyer Journey and Pain Points
  • Step 3: Content Mapping: Aligning content assets to the Sales Funnel
  • Step 4: Budget (link to goals and objectives worksheet)
  • Step 5: Create Editorial Schedule
  • Step 6: Promotional Plan or 'Content Distribution'
  • Step 7: Implementation

How will this workbook help me and my business?

Inbound Marketing and the closely related technique of Content Marketing have now become an essential part of supporting the B2B marketing and sales funnel.  We all know we should be practicing inbound marketing, we are all most likely doing it already, but you may not have a clearly defined plan from top to bottom. The aim of this workbook is to provide B2B marketers with a framework to structure your inbound and content marketing campaign plans based on a series of tasks.

Resource Details

About the author

Jill is the Founder of Quick Marketing Consultancy Limited, providing strategic marketing and tactical business support for B2B and B2C businesses, mainly in the services sector. You can follow her on Twitter or connect on LinkedIn

What does the Inbound Marketing workbook cover?

The workbook is structured around a series of seven tasks or steps that are activities to work on to create and implement a B2B Inbound or Content Marketing Plan.

To make it easier for you to apply these templates, each one is worked through with an example. The example is a fictitious company “Luxury London Events”, a London based venue looking to sell its event spaces to the corporate market: meeting rooms, conferences and events. There is also a blank template for each of the 7 tasks.

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