Guides and Templates

Ad Retargeting Guide

Learn how to boost conversion using display advertising across ad networks

About this guide

Retargeting has become one of the most popular forms of display advertising since it gives the opportunity to reach prospects who have already interacted with your brand to persuade them to buy when they have left your site.

This briefing is for you are already running retargeting, not sure how to get started or want to make sure you are doing it right. Constant changes in display advertising mean it is ever more difficult to keep up with the latest technology. Use this seven-step guide to find out how to you could be getting more out of your retargeting campaigns.

Guide Structure

  • Introduction: What is retargeting?
  • Step 2: Segment your audiences
  • Step 3: Tailor your creative
  • Step 4: Select your retargeting methods
  • Step 5: Choose your retargeting partner
  • Step 6: Implement tracking
  • Step 7: Test and learn
  • Recommended resources

How will this display advertising guide help me and my business?

Retargeting has become one of the most popular forms of display advertising since it gives the opportunity to reach prospects who have already interacted with your brand to persuade them to buy when they have left your site.

This briefing is for you are already running retargeting, not sure how to get started or want to make sure you are doing it right. Constant changes in display advertising mean it is ever more difficult to keep up with the latest technology. Use this seven-step guide to find out how to you could be getting more out of your retargeting campaigns.

What does the ad retargeting guide include?

The guide includes:

  • Practical advice on
  • Clear explanations and definitions of how retargeting technology works
  • Links to the latest sources

Resource Details

About the author

Emma Ashby, Display Analyst at Epiphany

How is the guide structured?

The briefing is in 7 steps including:

  • Introduction: What is retargeting?
  • Step 2: Segment your audiences
  • Step 3: Tailor your creative
  • Step 4: Select your retargeting methods
  • Step 5: Choose your retargeting partner
  • Step 6: Implement tracking
  • Step 7: Test and learn
  • Recommended resources
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