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Ad Retargeting Guide

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How will this display advertising guide help me and my business?

Retargeting has become one of the most popular forms of display advertising since it gives the opportunity to reach prospects who have already interacted with your brand to persuade them to buy when they have left your site.

This briefing is for you are already running retargeting, not sure how to get started or want to make sure you are doing it right. Constant changes in display advertising mean it is ever more difficult to keep up with the latest technology. Use this seven-step guide to find out how to you could be getting more out of your retargeting campaigns.

What does the ad retargeting guide include?

The guide includes:

  • Practical advice on
  • Clear explanations and definitions of how retargeting technology works
  • Links to the latest sources

About the Ad Retargeting Guide

About the author

Emma Ashby, Display Analyst at Epiphany

How is the guide structured?

The briefing is in 7 steps including:

  • Introduction: What is retargeting?
  • Step 2: Segment your audiences
  • Step 3: Tailor your creative
  • Step 4: Select your retargeting methods
  • Step 5: Choose your retargeting partner
  • Step 6: Implement tracking
  • Step 7: Test and learn
  • Recommended resources

About this guide

Retargeting has become one of the most popular forms of display advertising since it gives the opportunity to reach prospects who have already interacted with your brand to persuade them to buy when they have left your site.

This briefing is for you are already running retargeting, not sure how to get started or want to make sure you are doing it right. Constant changes in display advertising mean it is ever more difficult to keep up with the latest technology. Use this seven-step guide to find out how to you could be getting more out of your retargeting campaigns.

Guide Structure

  • Introduction: What is retargeting?
  • Step 2: Segment your audiences
  • Step 3: Tailor your creative
  • Step 4: Select your retargeting methods
  • Step 5: Choose your retargeting partner
  • Step 6: Implement tracking
  • Step 7: Test and learn
  • Recommended resources
Look Inside the Ad Retargeting Guide

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Marketing Campaign Planning Toolkit

The Ad Retargeting Guide is part of Smart Insights Marketing Campaign Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 9 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage -  Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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