How to use digital marketing to grow online business for small and medium businesses (SMEs or SMBs) and startups using the RACE Planning framework

This guide is packed full of specific questions you should ask yourself to get the most from digital marketing.

Digital Marketing Strategy and Planning Toolkit
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Complete digital marketing for startups, small and mid-sized businesses

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Who is this guide for?

This guide is for you if you’re looking to expand a small business using the power of low-cost or no-cost digital marketing. You will be responsible for digital marketing as:

  • Owner, manager or director of the business
  • Marketing or digital marketing manager in small-medium sized businesses
  • Other directors in and SME/SMB for whom marketing is not your main role, e.g. Financial Director, Operations director

About the Complete digital marketing for startups, small and mid-sized businesses

Why do I need this guide?

Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets. Yes, every business can learn from the heritage of these brands, but it’s a very different world from that for small businesses where budget is limited and every cent and penny of investment matter.

This in-depth guide covers all the digital marketing activities you need to manage to grow a small business or startup online. It starts by showing you what needs to go into a digital marketing plan and then how to build an effective marketing website and drive traffic to it. Since it's from Smart Insights, it also shows you how to use Google Analytics to measure how well the site is working for you and then optimize it to convert more visitors to leads and sales.

What will I learn?

This guide is packed full of specific questions you should ask yourself to get the most from digital marketing. We answer these with recommendations and tips covering the full range of online marketing activities to help you ‘Plan, Manage and Optimize’ your digital marketing. You will learn how to:

  • Reach new prospects and customers by making your business more visible using the 6 key digital media channels and the options available within each.
  • Use content marketing to beat the competition in SEO
  • Convert more visitors to sale by improving your website and mobile marketing
  • Encourage customers to share your brand and content to reach more customers
  • Review different online revenue models – particularly relevant for online startups

The guide provides a ‘one-stop’ reference for all the main issues you should consider when improving how you market your business online. For example, it highlights the main factors for managers and business owners to consider for getting better results from Search engine optimisation, Google AdWords, display advertising, email marketing and conversion rate optimisation, but without the full details which are available in our other guides for specialists.

How is the guide structured?

The guide is structured using the Smart Insights RACE Planning framework to give a simple structure for you to implement your strategy. RACE starts with an initial digital strategy planning phase. Many businesses miss this, but it’s essential as a foundation to make the most of the opportunities to reach your audience and target them effectively online. The sections are:

  • ONE. Plan: What are the essentials of your digital strategy?
  • TWO. Reach: Boost site traffic with these success factors for SEO and AdWords
  • THREE. Act: How to use content marketing to boost leads.
  • FOUR. Convert: How to design your site to increase sales.
  • FIVE. Engage: Success factors for gaining repeat business online.
Look Inside the Complete digital marketing for startups, small and mid-sized businesses

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Complete digital marketing for startups, small and mid-sized businesses includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Digital Marketing Strategy and Planning Toolkit

The Complete digital marketing for startups, small and mid-sized businesses is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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