Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets. Yes, every business can learn from the heritage of these brands, but it’s a very different world from that for small businesses where budget is limited and every cent and penny of investment matter.
This in-depth guide covers all the digital marketing activities you need to manage to grow a small business or startup online. It starts by showing you what needs to go into a digital marketing plan and then how to build an effective marketing website and drive traffic to it. Since it's from Smart Insights, it also shows you how to use Google Analytics to measure how well the site is working for you and then optimize it to convert more visitors to leads and sales.
This guide is packed full of specific questions you should ask yourself to get the most from digital marketing. We answer these with recommendations and tips covering the full range of online marketing activities to help you ‘Plan, Manage and Optimize’ your digital marketing. You will learn how to:
The guide provides a ‘one-stop’ reference for all the main issues you should consider when improving how you market your business online. For example, it highlights the main factors for managers and business owners to consider for getting better results from Search engine optimisation, Google AdWords, display advertising, email marketing and conversion rate optimisation, but without the full details which are available in our other guides for specialists.
The guide is structured using the Smart Insights RACE Planning framework to give a simple structure for you to implement your strategy. RACE starts with an initial digital strategy planning phase. Many businesses miss this, but it’s essential as a foundation to make the most of the opportunities to reach your audience and target them effectively online. The sections are:
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Complete digital marketing for startups, small and mid-sized businesses is part of Smart Insights Digital Marketing Strategy and Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
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