Explore our top ecommerce mistakes

Grow your business by avoiding these all too-common mistakes

Ecommerce / Retail Toolkit
This guide is part of a Toolkit with 7 other resources. Find out more?

10 Ecommerce mistakes

 Look Inside

Introduction to our 10 Ecommerce mistakes

Smart Insights have put together a new list of commerce mistakes for all members to access, they contain not only the mistakes but recommendations to help you fix those mistakes.

Discover what mistakes not to make or how to fix these mistakes if you’re already making them.

Ecommerce is a fast moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing.

About the 10 Ecommerce mistakes

  • Authors: Dr Dave Chaffey and Pat Kelly
  • Format: Online

About the authors

Patrick Kelly is an experienced customer focused digital and social marketer, he manages the marketing team at Smart Insights.

Dr Dave Chaffey is lead consultant and editor at Smart Insights.  He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing. He advises companies on digital marketing strategy through training workshops and consulting delivered to large international organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Mars and O2 to smaller companies and startups like Arco, Confused.com, Euroffice and Hornbill.

Inside the content

You’ll discover up to date tips, trends and more importantly recommendations, including:

  • The problem with not having a goal or roadmap
  • Not understanding your customers
  • Not paying attention to the math
  • and much more

 

Smart Insights have put together a new list of commerce mistakes for all members to access, they contain not only the mistakes but recommendations to help you fix those mistakes.

Discover what mistakes not to make or how to fix these mistakes if you're already making them.

Ecommerce is a fast moving environment and we actively keep our mistakes up to date so you're always making the most of your marketing.

Look Inside the 10 Ecommerce mistakes

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Like all Smart Insights' resources, our 10 Ecommerce mistakes includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Ecommerce / Retail Toolkit

The 10 Ecommerce mistakes is part of Smart Insights Ecommerce / Retail Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.

..but that’s not all. With Business Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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