Guides and Templates

10 Ecommerce mistakes

Explore our top ecommerce mistakes

Smart Insights have put together a new list of commerce mistakes for all members to access, they contain not only the mistakes but recommendations to help you fix those mistakes.

Discover what mistakes not to make or how to fix these mistakes if you're already making them.

Ecommerce is a fast moving environment and we actively keep our mistakes up to date so you're always making the most of your marketing.

Introduction to our 10 Ecommerce mistakes

Smart Insights have put together a new list of commerce mistakes for all members to access, they contain not only the mistakes but recommendations to help you fix those mistakes.

Discover what mistakes not to make or how to fix these mistakes if you’re already making them.

Ecommerce is a fast moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing.

Resource Details

  • Authors: Dr Dave Chaffey and Pat Kelly
  • Format: Online

About the authors

Patrick Kelly is an experienced customer focused digital and social marketer, he manages the marketing team at Smart Insights.

Dr Dave Chaffey is lead consultant and editor at Smart Insights.  He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing by the Chartered Institute of Marketing. He advises companies on digital marketing strategy through training workshops and consulting delivered to large international organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Mars and O2 to smaller companies and startups like Arco, Confused.com, Euroffice and Hornbill.

Inside the content

You’ll discover up to date tips, trends and more importantly recommendations, including:

  • The problem with not having a goal or roadmap
  • Not understanding your customers
  • Not paying attention to the math
  • and much more

 

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