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10 Common Social Media Marketing Mistakes

Our free, actionable guide to avoiding common social media marketing mistakes

Avoid the pitfalls that limit engagement with your target audience

As with any marketing or e-commerce activity, you could be missing out if you fail to think-through your social media activities.

By following a planned, strategic approach, you can make the most of the opportunities. The old saying “if you fail to plan, you plan to fail” is therefore entirely relevant, and still common for many businesses in the absence of a strong social media strategy.

Our mantra for social media, as with all digital marketing activities, is Plan, Manage, Optimize. With this approach, you are giving your business the best chance at realising good returns on investment into social media marketing, and to hopefully avoid the common pitfalls many brands make.

With social media, these mistakes can prevent you from getting the most from your efforts but can also damage a brand since social shares are also immediate and potentially broadcast to thousands or even millions of people in your target audience.

Who is this guide for?

Whether you’re just starting out with your social media strategy and need a few tips, or have found yourself in an of the scenarios included in this mini guide, follow our advice to give your planning a kick-start.

About the author

Rhian Harris is an online marketing all-rounder and expert commentator for Smart Insights. With over 8 years of experience of all digital media and e-commerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own digital marketing consulting business, Consult&C Digital.

You can connect with Rhian on LinkedIn, Google+, Twitter and Facebook.

What's inside the guide?

Our guide details 10 mistakes to avoid. For each mistake, we provide specific advice for how to avoid the mistake by taking a more strategic approach. We also provide links to recommended resources, including relevant Smart Insights resources and external resources and tools.

Our Social Media Marketing mistakes guide is designed to help you review and improve your approach to social media marketing. It's practical and actionable since it covers common mistakes and how to avoid them.

It's perfect if you are managing an existing social media presence and want to review it, or if you have just gained responsibility for social media.

Avoid the pitfalls that limit engagement with your target audience

As with any marketing or e-commerce activity, you could be missing out if you fail to think-through your social media activities.

By following a planned, strategic approach, you can make the most of the opportunities. The old saying “if you fail to plan, you plan to fail” is therefore entirely relevant, and still common for many businesses in the absence of a strong social media strategy.

Our mantra for social media, as with all digital marketing activities, is Plan, Manage, Optimize. With this approach, you are giving your business the best chance at realising good returns on investment into social media marketing, and to hopefully avoid the common pitfalls many brands make.

With social media, these mistakes can prevent you from getting the most from your efforts but can also damage a brand since social shares are also immediate and potentially broadcast to thousands or even millions of people in your target audience.

About the author

Rhian Harris is an online marketing all-rounder and expert commentator for Smart Insights. With over 8 years of experience of all digital media and e-commerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own digital marketing consulting business, Consult&C Digital.

You can connect with Rhian on LinkedIn, Google+, Twitter and Facebook.

Who is this guide for?

Whether you’re just starting out with your social media strategy and need a few tips, or have found yourself in an of the scenarios included in this mini guide, follow our advice to give your planning a kick-start.

What’s inside the guide?

Our guide details 10 mistakes to avoid. For each mistake, we provide specific advice for how to avoid the mistake by taking a more strategic approach. We also provide links to recommended resources, including relevant Smart Insights resources and external resources and tools.

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