What functions will a Chief Experimental Officer need to do to run hypothesis-driven experiments?

When “growth hacking” first entered the scene, it provided a fresh, practical approach to marketing. Smart engineers coded innovative solutions that generated free viral shares. Stories about Dropbox’s storage rewards for sharing and Facebook’s famous growth team became models for companies everywhere. Eventually, though, too many marketers trying to cook up schemes in growth hacking ruined it. Startups piled on the trend, slapped the term on everything they could, and turned growth hacking into a spam technique. Coders took shortcuts to scrape addresses and send semi-personalized emails, lowering the quality of communication and letting nontechnical users further dilute the practice. Every entrepreneur who managed to put together some funding tried to hack success to justify the last round. Today, growth hacking is at best meaningless, and at worst, a direct disservice to growth. We have too many options, not enough…

Up your slack game with these time-saving tools

What better way to boost marketing and sales productivity than using a productivity tool? Slack now has over 4 million users, and many marketing and sales tools have used that opportunity to reach more users by building integrations. The good news for marketers and sales personnel is that you can now get more work done without having to leave your Slack channels. This article summarises what you can do with these 10 great Slack integrations.

GrowthBot

I’m beginning with GrowthBot because it is a severely underestimated chat based marketing tool that can help you with content ideas, keyword research and monitoring your competition. Once you have integrated the tool, you simply have to say “Hello” to have it suggest a dozen or so questions that you can then use as queries. Some interesting questions are “What…

Qualitative analytics are the next frontier for cutting edge marketers

It is 2016, and things are not what they used to be. Taylor Swift and Tom Hiddleston broke up, Cristiano Ronaldo actually won something with his national team, and growth hacking has become something of an oxymoron. Growth hacking, specifically app growth hacking, a term that used to describe doing things differently in order to give your app extra momentum for growth, has been chewed up, washed out and clichéd into oblivion. All the tactics, strategies and methods developers have been using have been thoroughly analyzed and reported, and nowadays – everyone’s using it. Well, if everyone’s using it, it’s not really ‘hacking’ any more, is it? As if time stopped when we learned how to use social media, word of mouth, or paid-to-free campaigns all with the goal of increasing downloads for our apps. And that really is what the focus of…

Growth Hacker Marketing Report by Ryan Holiday - Book Review covering 4 key areas of focus for Growth Hacking

A little while back Dave Chaffey asked in a Smart Insights post, "What can businesses learn from growth hacking". This post introduced the Growth Hacking approach and how it originated in startup online businesses and explained how more traditional businesses are creating growth hacking roles to support conversion optimisation. In this post, I'm adding more depth through a review of a Growth Hacking book I've been taking a look  at recently. In Growth Hacker Marketing, Ryan Holiday explains more on this new approach which is being applied from the in the marketing departments of the smallest businesses to the largest blue-chip organisations. It prompts questions about how traditional marketing departments operate. According to Google Trends, the rise in searches associated with this new skillset is on the rise, could…

How to use Growth Hacking to get real results

The growth hacking approach (also referred to as ‘agile marketing’ and ‘growth marketing’) has generated a lot of excitement as a dynamic approach to boost awareness, lead generation and conversion. Sean Ellis, a marketer and entrepreneur who has worked for companies such as Dropbox and Eventbrite, devised the term ‘Growth Hacking’ in 2010. Originating from Silicon Valley, growth hacking has successfully been used to build high-growth companies such as Hotmail, PayPal, Twitter, Airbnb, Instagram and Uber. Ellis says: “Startups live and die by their ability to drive customer acquisition growth…[they] are under extreme resource constraints and need to figure out how to break through the noise to let their target customers know they have a superior solution for a critical problem…the best growth hacks take advantage of the unique opportunities available in a connected world where digital experiences can spread rapidly.” Growth hacking is…

Case study shows how digital tech and digital marketing techniques combined to boost visits to the Metro newspaper sites

We've seen a lot of interest when we have written about how to apply growth hacking to marketing, so I thought this was an interesting case study to share in outline. It's also a great illustration of the power of combining SEO, Content, Social media and Email marketing. The growth in uniques over a short time scale is dramatic to say the least! The case shows how businesses can tap into the continuous demand for content via search engines and social media to grow their audience. In this case, the business is a news publisher who many other types of online brands must compete with for a share of audience. So similar principles apply for non-publishers since "Every Business is a Publisher Today" - or should think…

Review your approach to marketing with limited budget

How to build - Start-up Marketing 101

Recently, we attended Denver Startup week, which inspired us to create a short 'How To' Guide that digs into issues related to getting a start-up off the ground – building on the 'How to build requirements for an MVP' and our white paper on 'Tips every first-time entrepreneur should know.' This article mamepecifically focuses on how to develop a marketing strategy as a start-up, with lessons learned from experts, as well as advice on tools of the trade and how to measure and analyze your progress.

15 Marketing tips for start-ups

Tip #1 The key advice that you always have to keep at the top of everything you do is: Get your product out the door – with emphasis on speed over perfection. Your product doesn’t…

7 mostly simple online services to hack your growth

Marketers have always relied on non-traditional tactics to make their startups grow rapidly. However, content marketing has remained a staple in their campaigns. The methods of online content marketing can almost guarantee a more successful, well-established business within a short period of time. There are many different strategies that marketers use to make their campaigns more effective, but their most recognizable approach involves creative, optimized online content that attracts relevant audiences, drives traffic to the main website, and generates actual income. From YouTube videos to Facebook posts, the method of content marketing are versatile enough to fit into everyone’s needs and preferences. The most important goal to have in mind is attracting new consumers to the services and products you offer. The following content marketing tools will help you do that! and Smart Insights new content distribution matrix gives…

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