Comments on: Customising Google Analytics for your business – 6 key types of customisation

By: Google Analytics Setup – A 12 step guide for marketers, designers and site owners > Smart Insights Digital Marketing

Mon, 05 Jul 2010 16:44:08 +0000

[...] If you want another way of assessing the work involved see our guide to 6 steps to Google Analytics setup and customisation. [...]

By: Using Google Analytics to Improve Business Resultss > Smart Insights Digital Marketing

Thu, 13 May 2010 19:07:47 +0000

[...] It add more detail to this post on 6 steps to customise Google Analytics for your busines. [...]

By: Show Me the Money: How much value is your website generating? | Measuring Success with Google Analytics

Tue, 11 May 2010 22:43:33 +0000

[...] The reason Iâ€™m writing this post is that value measures within Google Analytics appear to be hidden to the majority of end-users. I say this because many attendees to my Google Analytics workshop as well as Brian’s bespoke Google Analytics training arenâ€™t familiar with value measures at all, even though they are existing users. This appears to be because to define value requires customisation, which often doesnâ€™t happen (see step 5 in my post on 6 levels of customisation for Google Analytics). [...]

By: Book review – Customising Google Analytics > Smart Insights Digital Marketing

Tue, 16 Mar 2010 10:09:15 +0000

[...] setup which is right to improve results for their business. This prompted me to write my post giving a checklist of 6 customisation options from simple to difficult. How will the book help us improve our use of Google [...]

By: Using Facebook for marketing – 10 company examples and engagement tips

Using Facebook for marketing – 10 company examples and engagement tips — Mon, 01 Mar 2010 10:10:44 +0000

[...] Customising Google Analytics for your business – 6 key types of customisation [...]

By: What I’m Reading Around the Web – 02-12-10 at Tom's Analytics

What I’m Reading Around the Web – 02-12-10 at Tom's Analytics — Fri, 12 Feb 2010 12:09:40 +0000

[...] Dave Chaffey, Customising Google Analytics for your business – 6 key types of customisation. Â Great summary here of GA [...]

By: Dave Chaffey

Dave Chaffey — Fri, 05 Feb 2010 13:12:29 +0000

Thanks for sharing your comparison of Filters vs Advanced Segments Brian – appreciated!

When I was responding to Tim’s comment I was sure I’d seen a good blog post to reference on this. Now I Know.

I look forward to reviewing your new book on this blog soon – I know you have many details on the latest customisations that I don’t have space for in this already long post!

Dave

By: Dave Chaffey

Dave Chaffey — Fri, 05 Feb 2010 13:08:58 +0000

Hi Jane,

That seems the right approach – you should use the same tracking code. It takes a while to propagate, so hopefully you can see that now.

In future, it’s fine to ask here, but you’ll probably get a speedier response or the question will already have been asked at Google Groups – Analytics Help. This is also searchable via the main Google Help pages.

By: Brian Clifton

Brian Clifton — Fri, 05 Feb 2010 10:35:50 +0000

Great detailed article Dave.

To add some reasoning to Tim’s comment about advanced segments not being available in Funnel reports, the reason (as you also allude to), is that funnels are based on pageview metrics, while advanced segments are based on visits (sessions). For obvious reasons these cannot be combined, though I am sure G are working on it

The following may also shed some light on Filters v Advanced Segments:
http://www.advanced-web-metrics.com/blog/2009/12/09/how-to-choose-between-advanced-segments-versus-profile-filters-in-google-analytics/

As an example, here’s a post form me on using a filter to track social network visitors. It was written before Advanced Segments became available, but the same technique can also be used if an advanced segment is preferred – I use both:
http://www.advanced-web-metrics.com/blog/2008/11/03/tracking-social-networks-with-google-analytics-using-filters/

Best regards, Brian
Author – Advanced Web Metrics with Google Analytics

By: Jane

Jane — Thu, 04 Feb 2010 21:38:24 +0000

I’ve just set up a new profile, so that I can track a sub-folder of my main profile. However I’ve set up the new profile with the same info as the main profile (I haven’t added any new tracking code to my site) but it’s not showing any figures yet – (I haven’t added the filter yet to the send profile for the sub-folder as I wanted to check that the figures were coming through before I did it). Does it take a while to show the figures? or have I missed something?