Comments on: Google Analytics Setup Guide

By: Best practical social media book? > Smart Insights Digital Marketing

Best practical social media book? > Smart Insights Digital Marketing — Wed, 31 Mar 2010 14:19:06 +0000

[...] Aggregating social media tracking through Google Analytics (Step 10) [...]

By: Social media marketing essentials

Social media marketing essentials — Fri, 05 Mar 2010 11:48:46 +0000

[...] you need to setup a custom segment or filter in Google Analytics as explained in our post on how to setup Google Analytics for your business. Digital marketing strategy topic: Branding Digital marketing tactic: Online PR, Social media [...]

By: Firesit

Firesit — Mon, 01 Mar 2010 21:16:51 +0000

You have to check up these Google Analytics tips

By: Chotrul SEO and Design

Chotrul SEO and Design — Tue, 29 Dec 2009 07:51:07 +0000

Very useful overview. Many thanks for this. I too found Ran Mir’s second method – advanced segmentation – the better approach.

By: Ronan

Ronan — Wed, 18 Nov 2009 17:23:05 +0000

Hey Chris,

Everytime I used the regexp eg ^/example/ and have it set as is contains I always get an “invalid subdirectory” message

By: Dave Chaffey

Dave Chaffey — Wed, 18 Nov 2009 12:13:58 +0000

Ronan, Chris,

It’s just a predefined filter to include traffic to a subdirectory with regexp: ^/blog/ – standard approach.

By: Ronan

Ronan — Tue, 17 Nov 2009 08:52:24 +0000

Dave

When your using the regular express are you doing this as a custom filter or predefined? I ask as if I do a filter “include traffic > traffic to subdirectories> that contain ^/example/ I get invalid sub directory
so I should be doing Custom Filter > Include > User Defined > ^/example/ ?

Possibly a dumb question but driving me nuts

Ronan

By: Chris

Chris — Mon, 16 Nov 2009 12:17:37 +0000

Hi Dave,

The way you have set up your profile so you have your main profile with the IP filters on it and then your sub profiles within it for the areas of your site – does that mean if you go into view reports on the top level report without the folder filtering you see the stats for the entire site so pages being tracked using the main profile AND all the sub profiles? I realise they all use the same GA code I just want to check the top level report doesnt exclude the subfolders you set up filters for.

Thanks,
Chris

By: Dave Chaffey

Dave Chaffey — Thu, 15 Oct 2009 21:54:52 +0000

Thanks Mark – glad this and the talk were useful. See you at the next one!

The beauty of the GA tracking script is that it generally needs less configuration than other web analytics tagging tools which may need tailoring to define content groups or conversion events for instance. This means that you are probably not missing out through using a standard plugin, except when you need to add to the tracking script for tracking downloads or outbound links as we discussed (Step 7 above).

To do this you will need to tailor the script within the page templating system rather than using a plugin. This should be straightforward for experienced designers. Hey, even I can do it.

Dave

By: Mark McGee

Mark McGee — Wed, 14 Oct 2009 20:41:43 +0000

Excellent article and one I’m reading through with care after today’s breakfast briefing in Manchester.

One question comes to mind – our main site is built using Joomla and the GA tracking code is a plugin that affects every page. Would you have any recommendations for those of us currently using platforms such as Joomla or WordPress?

Many thanks – looking forward to the next one.