Google Analytics setup

This guide steps through all main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing.

Google Analytics have rolled out their latest change to the tool’s user interface. This post explains 8 of the changes they’ve made, along with screengrabs comparing old vs new. If you’ve used Google Analytics for any length of time, you’ll know that these updates usually take one of 3 forms: A large series of user interface tweaks,

Google Social Analytics – an in-depth review Value/Importance: ★★★★★ Recommended link: Google Analytics Blog summary Our review of Google’s new Social Analytics features Avinash Kaushik, now Google’s Digital Marketing Evangelist announced this new Google Analytics feature at his keynote at SES New York this week, showing this is a major update that Google want to promote. The majority of the

Recommended business customisations for Google Analytics from Dave Chaffey

A how-to guide for setting up goals in Google Analytics In another post, I’ve written about how to set high-level goals for digital marketing, this post shows how best to set them up within Google Analytics. What is a goal in Google Analytics? A goal is a record of a page you specify being viewed which shows that

A free tool for setting up improved tracking in Google Analytics Value: ★★★★★ Recommended link: Raven GA Config Tool Our review of the tool We’ve said many times that Google Analytics is a great tool “out-of-the-box” when you first setup the tags on your site. However, to really get the most from it, it needs a lot of configuration

A reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s new. I subscribe to the Google Analytics Blog feed to keep up-to-date and other related ones like

Track what turns your visitors on (or off) with Event Tracking in Google Analytics Amongst all the talk of the great new interface features in Google Analytics v5, there is a relatively unheralded feature which I thought would be useful to “flag up”, since it it’s not so much an interface feature, but instead enables a

We recommend these slide decks whether you’re a beginner or more advanced user of Google Analytics Value: ★★★★★ Google Analytics Training 301 View more presentations from ivantage. Our commentary: I was recently asking Matt Trimmer of iVantage who runs regular Google-sponsored Seminars for Success which are  Google Analytics training courses a technical question about Google Analytics for

Mining search keyphrases, entry pages and top content for nuggets of insight Value: ★★★★★ Our commentary: In this post I share a quick tip that often crops up on Google Analytics courses. It is relevant mainly to larger sites with multiple products, but even smaller sites with limited products can benefit from this analysis. The problem Google

Google Social Analytics – an in-depth review Value/Importance: Recommended link: Google Analytics Blog summary Our review of Google’s new Social Analytics features Avinash Kaushik, now Google’s Digital Marketing Evangelist announced this new Google Analytics feature at his keynote at SES …..

Google Analytics have rolled out their latest change to the tool’s user interface. This post explains 8 of the changes they’ve made, along with screengrabs comparing old vs new. If you’ve used Google Analytics for any length of time, you’ll …..

A free tool for setting up improved tracking in Google Analytics Value: Recommended link: Raven GA Config Tool Our review of the tool We’ve said many times that Google Analytics is a great tool “out-of-the-box” when you first setup the …..

A reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..

A reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..