Google Analytics segmentation

Our guide to 10 ways to segment website visitors using Google Analytics I’m working on an interesting Ecommerce project at the moment for an established multichannel B2B retailer. Google Analytics is their “weapon of choice” to help identify improvements to their customer journeys. At first sight, their site is fairly efficient with the site average

Using Google Analytics to review changes in mobile site usage by prospects and customers As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start thinking about developing a mobile app or making your website mobile friendly as part of your

The concept of segmentation, is of course, well-known to marketers but it is a term increasingly applied within web analytics. While analytics specialists may be up-to-speed on online segmentation options, most marketers won’t have time to get-to-grips with the options. So, I’m pleased to be present this interview with analytics specialist Hugh Gage to enlighten

Using Google Analytics to review changes in mobile site usage by prospects and customers As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start …..

Our guide to 10 ways to segment website visitors using Google Analytics I’m working on an interesting Ecommerce project at the moment for an established multichannel B2B retailer. Google Analytics is their “weapon of choice” to help identify improvements to …..

The concept of segmentation, is of course, well-known to marketers but it is a term increasingly applied within web analytics. While analytics specialists may be up-to-speed on online segmentation options, most marketers won’t have time to get-to-grips with the options. So, I’m pleased to be present this interview with analytics specialist Hugh Gage to enlighten us about the online segmentation options…