A new report reviewing how we use data to take business decisions
One of my passions within digital marketing has always been around improving online activities using the data available on online customer interactions. It’s why we’re called Smart Insights and a lot of our posts and guides show how to make the most of this data by asking the right questions to improve performance and take the right investment decisions.
But this focus on data-driven improvement is a mindset and not one that everyone in marketing holds; it’s not necessarily why they went into marketing as a career or they feel they must rely more on intuition and gut feel.
This infographic based on research from Nesta from their useful report, Rise of the Datavores, shows that Datacores are surprisingly rare. I wondered how this compared to Smart Insights readers, so please let us know in this poll.