You will know that changes in mobile use have had a big impact on our use of email marketing - with a growth in mobile opens of over 180% over the past three years.
In their latest summary infographic EmailMonks remind us of the need to optimise our email by sharing this research on viewing patterns, and giving 14 tips for better responsive emails and highlighting pitfalls to avoid.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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