Mobile email marketing

Ideas for increasing your responses by using a more human approach… What would you say if I was to suggest you take account of your target audience when designing your email program? Actually, you’d probably say nothing… just roll your eyes and find fresh reading material. It’s not exactly groundbreaking advice. However, the nature of digital marketing seduces us

7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not sitting around waiting for marketers to get their act together, but as I write this between 20-60% of your

How to make your emails work better on mobiles How to make emails work better for users on mobile devices is a big issue for email marketers in 2011. I’ve recently written the forward for a new whitepaper by Ed Melly of SmartFOCUS on Email design for mobile devices (PDF). Here is my summary of 5 steps to

and six mistakes to avoid disastrous mobile emails A couple of days ago we summarised the latest Comscore research showing the popularity of email on mobile devices. Given the rise and rise of mobile email, it’s important to ask your agency or ESP what they’re doing to get the email experience right for subscribers using mobile devices.

Mobile email marketing popularity statistics Thanks to Mark Brownlow to alerting us to this via Twitter. As Mark says “However you measure it, mobile email is growing fast“.  I thought I’d share the chart since it persuasively makes the case that your email design should work on mobile and you should think about what you’re trying

Mobile email marketing popularity statistics New in-depth mobile device usage statistics – October 2011 Comscore have released an intriguingly titled report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This adds to data presented below from earlier on mobile usage of email. Although the report title references the US, there’s also

7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not sitting around waiting …..

Ideas for increasing your responses by using a more human approach… What would you say if I was to suggest you take account of your target audience when designing your email program? Actually, you’d probably say nothing… just roll your …..

and six mistakes to avoid disastrous mobile emails A couple of days ago we summarised the latest Comscore research showing the popularity of email on mobile devices. Given the rise and rise of mobile email, it’s important to ask your …..

Mobile email marketing popularity statistics New in-depth mobile device usage statistics – October 2011 Comscore have released an intriguingly titled report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This adds to data …..

Mobile email marketing popularity statistics Thanks to Mark Brownlow to alerting us to this via Twitter. As Mark says “However you measure it, mobile email is growing fast“.  I thought I’d share the chart since it persuasively makes the case …..