Email targeting

Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I’ll run through some of the most common examples used by retailers since I think they can often be applied to companies who don’t

Making the argument for Remarketing with Email Automated email marketing, Event-triggered email, Behavioural email, Email sequences, Abandoned shopping cart email. Call the technique what you will, I’ve been a fan of the relevance you can deliver through contextual emails like these for a long time – it’s been possible to do this for over 10 years

A case study showing the power of Email remarketing and testing In part 1, Email Remarketing – why aren’t more people using it? we showed how Email Remarketing is surprisingly rare and discussed why this might be. Thanks for the in-depth comments by the way! I hope they help someone make the business case! In this follow-up,

Email marketing gives new options for list segmentation in addition to classic segmentation methods such as demographic and psychographic segmentations. This Q&A, with Lucy Conlan of cScape reviews these options and also includes discussion of how to treat the “emotionally unsubscribed” list members who are a natural part of every email list.

What is the impact of personalization on Email marketing – how large an increment can be expected?

A case study showing the power of Email remarketing and testing In part 1, Email Remarketing – why aren’t more people using it? we showed how Email Remarketing is surprisingly rare and discussed why this might be. Thanks for the …..

Making the argument for Remarketing with Email Automated email marketing, Event-triggered email, Behavioural email, Email sequences, Abandoned shopping cart email. Call the technique what you will, I’ve been a fan of the relevance you can deliver through contextual emails like …..

Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of targeting for email marketing. In this post I’ll run through some of the most common …..

What is the impact of personalization on Email marketing – how large an increment can be expected?..

Email marketing gives new options for list segmentation in addition to classic segmentation methods such as demographic and psychographic segmentations. This Q&A, with Lucy Conlan of cScape reviews these options and also includes discussion of how to treat the “emotionally unsubscribed” list members who are a natural part of every email list…