Email service providers

6 personal resolutions that apply to all online marketers Just before the New Year, I had the pleasure of participating in a Focus.com webinar with Andrew Kordek of Trendline Interactive and Stefan Eyram of ClickMail, regarding email marketing trends for 2012. Below are five resolutions for the coming year which either came directly from that webinar

Email marketing is at the core of many businesses and drives substantial amounts of revenue. Any contemplated move to a new ESP needs to be planned and executed with the mission critical nature of the system taken into account, as any false moves will directly impact revenue. In this article I’m focussing on the external interdependent

5 actions to minimise the impact of an address change In my last post I summarized 9 common headaches to watch for when you change email service provider. This time I’m drilling down into the first of these, guidance to manage changing your from email address. This guidance is valid too for other occasions when you change

Our interview with Jordie van Rijn of Email Vendor Selection When I’m running training courses on email marketing, there are almost always marketers on the course who are dissatisfied with their current email provider or are just looking to move up from using Outlook to send emails. I’m always happy to give recommendations on email services and

5 actions to minimise the impact of an address change In my last post I summarized 9 common headaches to watch for when you change email service provider. This time I’m drilling down into the first of these, guidance to …..

6 personal resolutions that apply to all online marketers Just before the New Year, I had the pleasure of participating in a Focus.com webinar with Andrew Kordek of Trendline Interactive and Stefan Eyram of ClickMail, regarding email marketing trends for …..

Email marketing is at the core of many businesses and drives substantial amounts of revenue. Any contemplated move to a new ESP needs to be planned and executed with the mission critical nature of the system taken into account, as any false moves will directly impact revenue.

In this article I’m focussing on the external interdependent elements that are impacted by a change in ESP…

Our interview with Jordie van Rijn of Email Vendor Selection When I’m running training courses on email marketing, there are almost always marketers on the course who are dissatisfied with their current email provider or are just looking to move …..