Email marketing analytics

A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since so many email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking

Success seems such an easy thing to measure in email marketing. Even the lowliest of campaign software should report “opens” and clicks. And many marketers have access to more-important post-click metrics, like sales, downloads, page impressions, donations etc. Most arguments around email metrics concern which numbers are best suited to campaign analysis. But there are two less-discussed

Using touchpoint analysis and surveys to find how much email really contributes Since many email marketing services focus their reporting on open and click rates it can be difficult to show how email is influencing leads or purchase and so invest in putting more resources into email marketing to test, learn and refine. From opens and clicks

Why spam filters can be an external factor that ruins your email split test results.

Hurdle rates in digital marketing – a definition and examples Although the idea of hurdle rates seems to be quite widely used within finance and investment circles I rarely hear it discussed with digital marketing. Perhaps there’s another name for them I’m missing? This is surprising since they offer an excellent way to set goals and track

and ideas on what you can do about it… Value: ★★★★★ Recommended link: Research from bit.ly Blog Our commentary on online attention spans I’ve been meaning to post on this for ages since I read a while ago in Tim O’Reilly’s Twitter book that most people most responses or tweets happen within 5 minutes of the original tweet –

New research suggests 38.5% more email subscribers view emails than suggested by open rates An interesting new study on Email open rates has just been released by European Open Source/paid Email Provider Agnitas. It’s well-known in Email marketing circles that open rates are measured through the number of subscribers who download tracking pixel images. So, if images

Using touchpoint analysis and surveys to find how much email really contributes Since many email marketing services focus their reporting on open and click rates it can be difficult to show how email is influencing leads or purchase and so …..

and ideas on what you can do about it… Value: Recommended link: Research from bit.ly Blog Our commentary on online attention spans I’ve been meaning to post on this for ages since I read a while ago in Tim O’Reilly’s …..

Why spam filters can be an external factor that ruins your email split test results…

New research suggests 38.5% more email subscribers view emails than suggested by open rates An interesting new study on Email open rates has just been released by European Open Source/paid Email Provider Agnitas. It’s well-known in Email marketing circles that …..

A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since so many email marketers I speak to during Email …..