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Options for using dynamic content personalisation in your email templates [Infographic]

Author's avatar By Expert commentator 03 Dec, 2014
Essential Essential topic

8 reasons to use dynamic email personalisation and 18 scenarios for using dynamic content

EmailMonks have produced another informative infographic for email marketers looking to improve their use dynamic content.

As you will see in the infographic, dynamic, also known as smart or adaptive content enables email marketers to personalise their messages in an efficient way. Different messages or different offers can be given to different subscribers depending on their profile fields using the same template rather than creating a separate email for each target segment.

It's packed with examples, so you may need to click to expand to see the detail.

infographicemailmonksdynamiccontent

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