New infographic shows what your email must deliver to keep subscribers
All email marketers are keen to keep their unsubscribe rate a minimum, although it will never be zero.
Here’s interesting new data on the reasons why unsubscribes happen in this infographic from Litmus. It’s down to Relevance and Frequency as you’d expect. The main learning for me, is suggesting how you should go beyond the email broadcast stats and finding what your audience want from your content and their preferred frequency. That means asking them through focus groups or additional
I always think “spam is in the eye of the beholder (ouch)” – if you’re not relevant, then a subscriber will think you’re a spammer, even if you’re an established brand.